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URL: https://www.cdata.com/kb/tech/salesforcemarketing-cloud-aas.rst

⇱ Model Salesforce Marketing Data Using Azure Analysis Services


Model Salesforce Marketing Data Using Azure Analysis Services

πŸ‘ Dibyendu Datta
Dibyendu Datta
Lead Technology Evangelist
Leverage CData Connect AI to establish a connection between Azure Analysis Services and Salesforce Marketing, enabling the direct import of real-time Salesforce Marketing data.

Microsoft Azure Analysis Services (AAS) is a fully-managed platform-as-a-service (PaaS) offering that delivers enterprise-grade data models in the cloud. When combined with CData Connect AI, AAS facilitates immediate cloud-to-cloud access to Salesforce Marketing data for applications. This article outlines the process of connecting to Salesforce Marketing via Connect AI and importing Salesforce Marketing data into Visual Studio using an AAS extension.

CData Connect AI offers a seamless cloud-to-cloud interface tailored for Salesforce Marketing, enabling you to create live models of Salesforce Marketing data in Azure Analysis Services without the need to replicate data to a natively supported database. While constructing high-quality semantic data models for business reports and client applications, Azure Analysis Services formulates SQL queries to retrieve data. CData Connect AI is equipped with optimized data processing capabilities right from the start, directing all supported SQL operations, including filters and JOINs, directly to Salesforce Marketing. This leverages server-side processing for swift retrieval of the requested Salesforce Marketing data.

Prerequisites

Before you connect, you must first do the following:

  • Connect a data source to your CData Connect AI account. Detailed steps are provided in the next section.
  • Generate a Personal Access Token (PAT). Copy this down, as it acts as your password during authentication.
  • Create a server in Azure Analysis Services to which you will deploy your data from CData Connect AI.
  • Install and configure an On-Premise Gateway in your system. This will pull data from the source via CData Connect AI into the Azure Analysis Services project and deploy models to the server. Refer to the given link to find the detailed process.

Configure Salesforce Marketing Connectivity for AAS

Connectivity to Salesforce Marketing from Azure Analysis Services is made possible through CData Connect AI. To work with Salesforce Marketing data from Azure Analysis Services, we start by creating and configuring a Salesforce Marketing connection.

  1. Log into Connect AI, click Sources, and then click Add Connection
  2. πŸ‘ Adding a Connection
  3. Select "Salesforce Marketing" from the Add Connection panel
  4. πŸ‘ Selecting a data source
  5. Enter the necessary authentication properties to connect to Salesforce Marketing.

    Authenticating to the Salesforce Marketing Cloud APIs

    Set the and to your login credentials, or to the credentials for a sandbox user if you are connecting to a sandbox account.

    Connecting to the Salesforce Marketing Cloud APIs

    By default, the data provider connects to production environments. Set to true to use a Salesforce Marketing Cloud sandbox account.

    The default Instance is s7 of the Web Services API; however, if you use a different instance, you can set .

    πŸ‘ Configuring a connection (Salesforce is shown)
  6. Click Save & Test
  7. Navigate to the Permissions tab in the Add Salesforce Marketing Connection page and update the User-based permissions. πŸ‘ Updating permissions

Add a Personal Access Token

When connecting to Connect AI through the REST API, the OData API, or the Virtual SQL Server, a Personal Access Token (PAT) is used to authenticate the connection to Connect AI. It is best practice to create a separate PAT for each service to maintain granularity of access.

  1. Click on the Gear icon () at the top right of the Connect AI app to open the settings page.
  2. On the Settings page, go to the Access Tokens section and click Create PAT.
  3. Give the PAT a name and click Create. πŸ‘ Creating a new PAT
  4. The personal access token is only visible at creation, so be sure to copy it and store it securely for future use.

With the connection configured and a PAT generated, you are ready to connect to Salesforce Marketing data from Visual Studio using Azure Analysis Services.

Connect to Salesforce Marketing in Visual Studio Using AAS

The steps below outline connecting to CData Connect AI from Azure Analysis Services to create a new Salesforce Marketing data source. You will need the Microsoft Analysis Services Project extension installed in Microsoft Visual Studio to continue.

  1. In Visual Studio, create a new project. Select Analysis Services Tabular Project. Click on Next.
  2. πŸ‘ Selecting Analysis Services Tabular Project
  3. In the Configure your new project dialog box, enter a name for your project in the Project name field. Fill in the rest of the fields.
  4. πŸ‘ Configure new project
  5. Click on Create. The Tabular model designer dialog box opens. Select Workspace server and enter the address of your Azure Analysis Services server (for example, asazure://eastus.azure.windows.net/myAzureServer). Also, make sure to select the option SQL Server 2022 / Azure Analysis Services (1600) from the Compatibility level dropdown. Click on Test Connection to check if the connection details are correct. Click OK and sign in to your server.
  6. πŸ‘ Adding AAS server
  7. Now, click on OK to create the project. Your Visual Studio window should resemble the following screenshot:
  8. πŸ‘ Visual Studio interface for creating the project
  9. In the Tabular Model Explorer window of Visual Studio, right-click Data Sources and select Import From Data Source.
  10. πŸ‘ Importing from the data source
  11. In the Get Data window, select SQL Server database and click Connect. In the Server field, enter the Virtual SQL Server endpoint and the port separated by a comma: e.g., β€œtds.cdata.com, 14333”, and click on OK.
  12. πŸ‘ Selecting SQL Server database
    πŸ‘ Entering the virtual SQL server endpoint and port number
  13. Click on Database and enter the following information:
    • User name: Enter your CData Connect AI username. This is displayed in the top-right corner of the CData Connect AI interface. For example, [email protected].
    • Password: Enter the PAT you generated on the Settings page.

    Click on Connect. If successful, the Navigator window will pop up.

    πŸ‘ Entering the Username and Password (PAT)
  14. In the Navigator window, search and select the tables of your choice πŸ‘ Searching and selectisng the data source tables
  15. You should now see the Salesforce table populated with data in the preview section on the right panel.
  16. Click on Load to import the data. πŸ‘ Select and load tables from the data source

Now that you have imported the Salesforce Marketing data into your data model, you are ready to deploy the project to Azure Analysis Services for use in business reports, client applications, and more.

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