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MicroStrategy is an analytics and mobility platform that enables data-driven innovation. When paired with the CData ODBC Driver for SendGrid, you gain database-like access to live SendGrid data from MicroStrategy, expanding your reporting and analytics capabilities. In this article, we walk through adding SendGrid as a data source in MicroStrategy Desktop and creating a simple visualization of SendGrid data.
The CData ODBC Driver offers unmatched performance for interacting with live SendGrid data in MicroStrategy due to optimized data processing built into the driver. When you issue complex SQL queries from MicroStrategy to SendGrid, the driver pushes supported SQL operations, like filters and aggregations, directly to SendGrid and utilizes the embedded SQL Engine to process unsupported operations (often SQL functions and JOIN operations) client-side. With built-in dynamic metadata querying, you can visualize and analyze SendGrid data using native MicroStrategy data types.
Information for connecting to SendGrid follows, along with different instructions for configuring a DSN in Windows and Linux environments.
To make use of all the available features, provide the User and Password connection properties.
To connect with limited features, you can set the APIKey connection property instead. See the "Getting Started" chapter of the help documentation for a guide to obtaining the API key.
When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.
If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.
If you are installing the CData ODBC Driver for SendGrid in a Linux environment, the driver installation predefines a system DSN. You can modify the DSN by editing the system data sources file (/etc/odbc.ini) and defining the required connection properties.
[CData SendGrid Sys] Driver = CData ODBC Driver for SendGrid Description = My Description User = admin Password = abc123
For specific information on using these configuration files, please refer to the help documentation (installed and found online).
In addition to connecting SendGrid in MicroStrategy enterprise products, you can connect to SendGrid in MicroStrategy Desktop. Follow the steps below to add SendGrid data as a dataset and create visualizations and reports of SendGrid data.
SELECT * FROM AdvancedStats👁 Querying SendGrid for data.
Using the CData ODBC Driver for SendGrid in MicroStrategy Desktop, you can easily create robust visualizations and reports on SendGrid data. Read our other articles on connecting to SendGrid in MicroStrategy and connecting to SendGrid in MicroStrategy Web for more examples.
Download a free trial of the SendGrid ODBC Driver to get started:
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👁 SendGrid IconThe SendGrid ODBC Driver is a powerful tool that allows you to connect with live SendGrid account data, directly from any applications that support ODBC connectivity.
Access SendGrid data like you would a database - read, write, and update Lists, Recipients, Schedules, Segments, etc. through a standard ODBC Driver interface.