You will explore how AI transforms customer discovery and decision-making across the buyer journey. Using guided worksheets, you’ll map key search-driven discovery moments and identify where AI influences awareness, consideration, and conversion.

You will create a focused, time-bound marketing plan that connects business goals, geo-targeted tactics, budgets, and performance metrics. Using structured templates and examples, you’ll translate AI insights into measurable marketing actions.

You will apply project scheduling principles to build structured timelines with realistic buffers. You’ll design task-based plans that reduce risk, improve coordination, and support confident delivery.

You will evaluate project outcomes by reviewing schedule performance, budget utilization, and communication effectiveness. You’ll identify performance gaps and recommend improvements that strengthen delivery and accountability.

You will use social listening data to uncover audience signals, emerging needs, and content gaps. You’ll interpret patterns in conversations and translate insights into strategic opportunities for SEO growth.

You will develop competitive keyword analyses and design counter-strategies based on competitor strengths and weaknesses. You’ll convert insights into measurable SEO actions that improve positioning and visibility.

You will create a business intelligence dashboard that integrates multiple data sources into a clear, executive-ready view. You’ll organize campaign metrics into structured visualizations that support performance analysis.

You will evaluate advertising performance using data trends and ROI indicators. You’ll recommend budget reallocations that improve efficiency and maximize marketing impact.

In this project, you will design an AI-informed marketing strategy and execution plan that integrates customer journey analysis, competitive positioning, project planning, and budget optimization. You will analyze market signals, define strategic priorities, plan execution timelines and budgets, and justify decisions using AI-assisted insights and professional judgment. This project simulates a real-world strategic planning assignment commonly owned by marketing managers, growth leads, or consultants. The final deliverable is a leadership-ready strategy artifact that demonstrates your ability to move from insight to execution while balancing ambition, constraints, and accountability. This project focuses on strategic planning and decision-making, not content creation or campaign execution. You are not expected to produce ads, SEO content, prompts, or keywords. Instead, you will demonstrate how execution knowledge informs strategy, prioritization, and trade-offs.