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URL: https://www.coursera.org/learn/analyze-and-create-your-ai-marketing-plan

⇱ Analyze and Create Your AI Marketing Plan | Coursera

Analyze and Create Your AI Marketing Plan

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Analyze and Create Your AI Marketing Plan

Included with

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is part of the AI-Powered Modern Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

In today’s digital landscape, AI is transforming how customers search, discover, and decide. This beginner-friendly course helps you understand AI’s role in modern marketing and apply it with confidence. You’ll map key discovery moments using a guided worksheet, then design a focused marketing plan that connects goals, budgets, and geo-targeted tactics. Step-by-step templates and examples make planning practical and measurable—helping you turn AI insights into real marketing results.

In today’s digital landscape, AI is transforming how customers search, discover, and decide. This beginner-friendly course helps you understand AI’s role in modern marketing and apply it with confidence. You’ll map key discovery moments using a guided worksheet, then design a focused marketing plan that connects goals, budgets, and geo-targeted tactics. Step-by-step templates and examples make planning practical and measurable—helping you turn AI insights into real marketing results.

What's included

7 videos2 readings3 assignments

7 videos•Total 22 minutes
  • Meet Your Course Guide•2 minutes
  • Why AI Is Changing How People Discover Brands•6 minutes
  • Everyday Examples: AI in Search and Recommendations•3 minutes
  • What’s in a Beginner-Friendly AI Marketing Plan•3 minutes
  • Setting Goals and Geo-Targets in Practice•3 minutes
  • If Your Budget Shrinks, What Would You Adjust First?•2 minutes
  • Congratulations and Continuous Learning Journey•2 minutes
2 readings•Total 20 minutes
  • Simple Guide to the AI-Enhanced Buyer Journey•10 minutes
  • Step-by-Step: Budgets, Targets, and KPIs•10 minutes
3 assignments•Total 50 minutes
  • Graded Quiz: Analyze and Create Your AI Marketing Plan•20 minutes
  • Hands on Activity: Map a Simple Buyer Journey and Highlight AI Touchpoints•15 minutes
  • Hands on Activity: Guided Planning Template: Draft Channels, Budget, and Risks•15 minutes

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.