Behavior Architecture - Understanding Human Behavior
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Behavior Architecture - Understanding Human Behavior
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What you'll learn
Develop a better understanding of traditional human behavior theories.
Establish a connection between the human brain and behavior.
Identify the loopholes in traditional human behavior theories.
Assess the importance of different factors that come into play in human decision-making and apply new techniques to influence human behavior.
Details to know
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There are 3 modules in this course
Understanding human behavior is one of the most intriguing yet challenging pursuits. Despite countless theories, we still struggle to decode why people act the way they do. This raises a critical question: Are we failing because we misapply these theories—or because the theories themselves have gaps?
In this course, you’ll explore the fascinating world of human behavior and uncover why traditional approaches often fall short. You’ll examine whether the problem lies in application or theory and discover innovative strategies to better understand and influence human behavior. Designed for beginners and those with some prior knowledge, this course welcomes professionals, students, and enthusiasts from diverse backgrounds. If you’re curious about what drives human decisions and want actionable insights, this course is for you.
In this module, you'll explore the intricate connection between the human brain and behavior. Through an in-depth analysis of traditional human behavior theories, you'll will not only develop a nuanced understanding of established frameworks but also identify their inherent flaws and limitations.
What's included
8 videos6 readings2 assignments
8 videos•Total 51 minutes
- Course Introduction•2 minutes
- Human behavior - An Overview•8 minutes
- Why Are We Failing?•6 minutes
- Understanding the Human Brain•9 minutes
- Consciousness and Decision-making•7 minutes
- Unravelling the Non-Conscious•10 minutes
- The Human Brain and Sports•4 minutes
- Expert talk with Tanya Upadhyay•4 minutes
6 readings•Total 170 minutes
- Course Syllabus•15 minutes
- Shankar Vedantam keynote: "The Hidden Brain" -- Strata + Hadoop 2014•10 minutes
- Why Good Leaders Make Bad Decisions•45 minutes
- Harsha Unplugged - An Interview with Sachin Tendulkar •10 minutes
- Non-conscious Behavior and Sports•30 minutes
- Peter McLeod et al. From eye movements to actions: how batsmen hit the ball.•60 minutes
2 assignments•Total 40 minutes
- Graded Quiz: Brains, Behavior and more•30 minutes
- Practice Quiz: Behavioral Brain Teaser•10 minutes
In this module, you'll delve into the intricate world of human decision-making, gaining valuable insights into the multifaceted factors that shape choices. You'll also learn the significance of emotions, context, and heuristics as integral components influencing the decision-making process.
What's included
4 videos2 readings2 assignments1 discussion prompt
4 videos•Total 24 minutes
- Emotions and decision-making•8 minutes
- Understanding emotions•5 minutes
- Impact of context•6 minutes
- Decoding heuristics•6 minutes
2 readings•Total 55 minutes
- How emotions work | Neuroscientist Lisa Feldman Barrett•10 minutes
- Dominic, B. (2017, July 5). Why no “paan” stains in our metro stations?•45 minutes
2 assignments•Total 40 minutes
- Graded Quiz: Decoding Decision Making•30 minutes
- Practice Quiz: Determinants of Decision•10 minutes
1 discussion prompt•Total 15 minutes
- Context & Behavior•15 minutes
In this module, you'll gain profound insights for managing and influencing human behavior. You'll be able to apply these techniques and strategies that go beyond conventional approaches, enabling you to understand and influence human behavior the right way.
What's included
5 videos3 readings1 assignment1 peer review
5 videos•Total 31 minutes
- Rewind. Play.•6 minutes
- Etho Lab? What's that?•6 minutes
- New ways of influencing human behavior•8 minutes
- Understanding micro stimuli•9 minutes
- The Conclusion•3 minutes
3 readings•Total 165 minutes
- Final Mile, Impact Stories- Railway Safety•60 minutes
- Fostering Effective Communication Between Humans and Machines.•45 minutes
- A Case Study: HIV Prevention with adolescent girls and young women•60 minutes
1 assignment•Total 10 minutes
- Practice Quiz: On Exploration•10 minutes
1 peer review•Total 120 minutes
- The Gym Scenario•120 minutes
Instructor
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Northeastern University
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IESE Business School
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Reviewed on Jan 5, 2025
One of the best in understanding Human Behavior which is a complex subject.
Reviewed on Apr 11, 2025
it was an amazing experience to know about the Human Behavior and in deep to understand the personality of a person.
Reviewed on Jun 25, 2025
Very well presented course and good study material!
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