VOOZH about

URL: https://www.coursera.org/learn/blockchain-business

⇱ Blockchain and Business | Coursera


Blockchain and Business

Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Blockchain and Business

22,900 already enrolled

Included with

Gain insight into a topic and learn the fundamentals.
4.7

426 reviews

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4.7

426 reviews

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how blockchain technology will transform business structures, roles, and functions

  • Describe seven new blockchain business models

  • Identify some strategic approaches to managing intellectual property with blockchain technologies

  • Identify the layers comprising the blockchain technology stack, and describe how each of these affects the governance of a blockchain ecosystem

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

30 assignments¹

AI Graded see disclaimer
Taught in English
96%
Most learners liked this course

Build your subject-matter expertise

This course is part of the Blockchain Revolution Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 6 modules in this course

Blockchain will bring about profound changes to business, and even to the nature of business itself. This technology will disrupt how enterprises are funded and managed, how they create value, and even how they perform basic functions like marketing and accounting. In this course you will learn how blockchain technology will penetrate into the structures of organizations. You will explore how blockchain will transform the roles of the C-Suite, and how a blockchain can be used to manage and protect intellectual property. You will be able to identify the different layers of the blockchain technology stack, and explain how these affect the governance of blockchain systems. As well, you will be able to identify seven qualities that a region in the world needs in order to attract technology startups and to build a vibrant blockchain ecosystem.

The corporation represents a pillar of modern capitalism. With the rise of a global peer-to-peer platform for identity, trust, reputation, and transactions, we will be able to re-engineer deep structures of the firm for innovation and shared value creation. In this module, we explore blockchain’s role in decentralizing the enterprise and its implications on the roles and boundaries of the firm.

What's included

13 videos4 readings3 assignments4 discussion prompts

13 videosTotal 71 minutes
  • Course Introduction5 minutes
  • Instructor Introduction8 minutes
  • Module 1 Overview3 minutes
  • Decentralizing the Enterprise6 minutes
  • Practitioner Perspective - Andreas Wallendahl: Blockchain & ConsenSys1 minute
  • Transaction Costs and the Structure of the Firm8 minutes
  • Opportunity 1: Search7 minutes
  • Opportunity 2: Contracting5 minutes
  • Opportunity 3: Coordination5 minutes
  • Opportunity 4: Building Trust4 minutes
  • Determining Corporate Boundaries7 minutes
  • Hacking Your Future: Boundary Decisions8 minutes
  • Module 1 Recap4 minutes
4 readingsTotal 50 minutes
  • hypothes.is10 minutes
  • Decentralizing the Enterprise20 minutes
  • Transaction Costs and the Structure of the Firm10 minutes
  • Opportunities for Blockchain10 minutes
3 assignmentsTotal 90 minutes
  • Decentralizing the Enterprise30 minutes
  • Opportunities for Blockchain30 minutes
  • Re-Architecting the Firm30 minutes
4 discussion promptsTotal 40 minutes
  • Your Goals for This Course10 minutes
  • Lowering Transaction Costs10 minutes
  • Opportunities in Your Industry10 minutes
  • Corporate Boundary Decisions10 minutes

There are countless opportunities for blockchain to disrupt or displace traditional centralized business models. In this module, we explore how blockchain technology can support new business models through the inclusion of native payment systems, reputation systems, uncensorable content, trustless transactions, smart contracts, and autonomous agents.

What's included

15 videos6 readings3 assignments1 discussion prompt

15 videosTotal 83 minutes
  • Module 2 Overview1 minute
  • Blockchain Business Models Part 19 minutes
  • Blockchain Business Models Part 210 minutes
  • How VeriTX Used Blockchain for COVID-19 Ventilator Distribution8 minutes
  • How Walmart and IBM Used Blockchain for Food Traceability6 minutes
  • How Modum Used Blockchain + IoT Within the Pharmaceutical Supply Chain5 minutes
  • How Filecoin is Using Blockchain to Decentralize Cloud Storage8 minutes
  • How Sweatcoin is Using Blockchain to Create an Economy of Movement3 minutes
  • Decentralized Autonomous Organizations (DAOs)5 minutes
  • The Story of "The DAO"7 minutes
  • Patents and Blockchain Innovation7 minutes
  • Practitioner Perspective - Rolf Hoefer: Intellectual Property2 minutes
  • Payments, Attribution, and Licensing6 minutes
  • Distributed Ownership4 minutes
  • Module 2 Recap3 minutes
6 readingsTotal 90 minutes
  • Blockchain Business Models20 minutes
  • Real-World Examples and Use-Cases10 minutes
  • Decentralized Autonomous Organizations (DAOs)10 minutes
  • Patents and Blockchain Innovation20 minutes
  • Payments, Attribution, and Licensing20 minutes
  • Distributed Ownership10 minutes
3 assignmentsTotal 70 minutes
  • New Business Models30 minutes
  • Decentralized Autonomous Organizations (DAOs)10 minutes
  • Blockchain Business Models30 minutes
1 discussion promptTotal 10 minutes
  • Blockchain Business Models10 minutes

Because blockchain changes the deep structures and architecture of the firm, it will consequently transform our models of management and the roles of the C-Suite. Navigating the balance between blockchain’s hype and its true potential is a key responsibility of an organization’s management team. In this module, you will learn about some of the decisions and changes that business leaders can anticipate when considering how the future of blockchain will unfold within their business.

What's included

11 videos8 readings14 assignments

11 videosTotal 40 minutes
  • Module 3 Overview: Intro to the C-Suite2 minutes
  • The CEO6 minutes
  • The COO4 minutes
  • The CLO4 minutes
  • The CFO3 minutes
  • The CMO6 minutes
  • The CIO & CTO4 minutes
  • The CHRO5 minutes
  • Practitioner Perspective: Mihai Alisie, Co-Founder, Ethereum2 minutes
  • Practitioner Perspective: Rob Carter, Executive VP and CIO, FedEx2 minutes
  • Recap of the C-Suite2 minutes
8 readingsTotal 145 minutes
  • Explanation of Grading Scheme5 minutes
  • The CEO20 minutes
  • The COO20 minutes
  • The CLO20 minutes
  • The CFO20 minutes
  • The CMO20 minutes
  • The CIO & CTO20 minutes
  • The CHRO20 minutes
14 assignmentsTotal 360 minutes
  • The CEO30 minutes
  • The COO30 minutes
  • The CLO30 minutes
  • The CFO30 minutes
  • The CMO30 minutes
  • The CIO & CTO30 minutes
  • The CHRO30 minutes
  • The CEO30 minutes
  • The COO30 minutes
  • The CLO30 minutes
  • The CFO30 minutes
  • The CMO30 minutes
  • The CIO & CTO0 minutes
  • The CHRO0 minutes

With companies across sectors seeking to harness the transformative potential of distributed ledger technologies (DLT), the blockchain ecosystem is an exemplar of new models of industry collaboration. Coopetition—the strategy of cooperating with competitors for defined purposes to cultivate a new economic ecosystem that benefits both—has become the new norm. In this module, you will learn what companies are trying to gain from consortia projects, and what industries and competitors need to accomplish to get to a win-win. You will discuss various design options, organizational models, and best practices for consortia projects, and will explore several examples of industry consortia that are at the forefront of the blockchain ecosystem.

What's included

6 videos2 readings4 assignments

6 videosTotal 44 minutes
  • Module 4 Overview8 minutes
  • A Taxonomy of Consortia8 minutes
  • The Business Case for Joining Blockchain Consortia9 minutes
  • Harnessing Consortia to Accelerate Blockchain Innovation11 minutes
  • Practitioner Perspective: Dale Chrystie, Business Fellow and Blockchain Strategist at FedEx, on the BiTA Standards Council (BSC)3 minutes
  • Module Recap4 minutes
2 readingsTotal 20 minutes
  • Consortia10 minutes
  • Harnessing Consortia for Blockchain Innovation10 minutes
4 assignmentsTotal 60 minutes
  • A Taxonomy of Consortia10 minutes
  • The Business Case for Joining Blockchain Consortia10 minutes
  • Harnessing Consortia for Blockchain Innovation10 minutes
  • Consortia, Coalitions, and Coopetition30 minutes

Blockchain alone is just a tool. In order for this technology to fulfill its long-term promise, humans must lead. Rather than relying on state-based institutions, blockchain must be primarily self-governed through collaborations of civil society, private sector, government, and stakeholders in non-state networks. In this module, we'll discuss some of the key issues, challenges, trade-offs, and future scenarios related to blockchain regulation. We'll discuss key distinctions between "regulation" and "governance," and explore the idea of blockchain governance networks, including how they can support blockchain stewardship at three levels: The platform level, the application level, and the ecosystem level. As well, you will learn about the conditions that are necessary for a blockchain-based hub of innovation to succeed.

What's included

14 videos4 readings4 assignments

14 videosTotal 89 minutes
  • Module 5 Overview4 minutes
  • Intro to Blockchain Regulation12 minutes
  • Practitioner Perspective - Andreas Wallendahl: Regulation2 minutes
  • Fundamental Questions9 minutes
  • Regulatory Principles11 minutes
  • Practitioner Perspective - Hariton Korizis: Regulation3 minutes
  • Regulation vs. Governance9 minutes
  • Practitioner Perspective - Ana Trbovich: Regulation & Governance2 minutes
  • The Blockchain Stack7 minutes
  • Multiple Layers of Blockchain Governance7 minutes
  • A New Framework for Blockchain Governance13 minutes
  • Practitioner Perspective - Rob Carter: Governance2 minutes
  • Profile of a Blockchain Hotbed5 minutes
  • Module Recap4 minutes
4 readingsTotal 80 minutes
  • Blockchain Regulation10 minutes
  • Blockchain Governance30 minutes
  • Profile of a Blockchain Hotbed20 minutes
  • Leadership for Transformation20 minutes
4 assignmentsTotal 95 minutes
  • Fundamental Questions 5 minutes
  • Blockchain Governance30 minutes
  • Seven Conditions for Success30 minutes
  • Blockchain Governance & Leadership30 minutes

As the digital revolution unfolds, it is driving profound changes in the global economy, labor markets, old institutions, and society as a whole. To realize the potential of the blockchain revolution, we need business leaders to come to the table as responsible and active participants in a new social contract for both their own long-term interests as well as in the interest of a healthy society and economy. In this module, you will explore possible directions for a new social contract—i.e. the agreements, laws, and behaviors that people, companies, civil society, and their governments adhere to. The aim of this module is not to provide a definitive strategy for instituting and enforcing a new social contract, but rather to catalyze investigation, debate, and action.

What's included

12 videos1 reading2 assignments1 peer review1 discussion prompt

12 videosTotal 69 minutes
  • Module Overview2 minutes
  • The Current Social Contract is Breaking7 minutes
  • Drivers for Change7 minutes
  • Four Pillars of Society8 minutes
  • Intro to a New Social Contract12 minutes
  • Rethinking Work9 minutes
  • The Pre-distribution of Wealth5 minutes
  • Distributed Power4 minutes
  • Collaborative Institutions7 minutes
  • Module Recap4 minutes
  • Mihai Alisie on Business Models4 minutes
  • Mihai Alisie on What's next for AKASHA?1 minute
1 readingTotal 30 minutes
  • Drivers for Change30 minutes
2 assignmentsTotal 60 minutes
  • The Current Social Contract is Breaking30 minutes
  • Drivers for Change / Four Pillars30 minutes
1 peer reviewTotal 60 minutes
  • Problem Solving with Blockchain60 minutes
1 discussion promptTotal 10 minutes
  • Toward a New Social Contract10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Instructor ratings
4.8 (67 ratings)
INSEAD
21 Courses168,998 learners
INSEAD
20 Courses168,078 learners

Explore more from Business Essentials

Why people choose Coursera for their career

👁 Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
👁 Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
👁 Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
👁 Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

  • 5 stars

    77.23%

  • 4 stars

    16.90%

  • 3 stars

    3.28%

  • 2 stars

    1.17%

  • 1 star

    1.40%

Showing 3 of 426

JY
·

Reviewed on Jul 3, 2020

Fantastic overview of blockchain technology, how it's being used today, and may be used in the future as well as implications. It is a great prerequisite to building DApps, purchasing coins, etc.

BV
·

Reviewed on May 3, 2021

Very good additional courses in the specialization for a more complete/rounded view of Blockchain opportunities, impacts and implementation

AT
·

Reviewed on Apr 23, 2020

Highly recommend this course from INSEAD taught by leading Blockchain experts - Don Tapscott & Alex Tapscott.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.