Blockchain and Business
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Blockchain and Business
This course is part of Blockchain Revolution Specialization
Instructors: Don Tapscott
22,900 already enrolled
Included with
426 reviews
426 reviews
What you'll learn
Explain how blockchain technology will transform business structures, roles, and functions
Describe seven new blockchain business models
Identify some strategic approaches to managing intellectual property with blockchain technologies
Identify the layers comprising the blockchain technology stack, and describe how each of these affects the governance of a blockchain ecosystem
Skills you'll gain
- Cost Reduction
- Digital Transformation
- Strategic Leadership
- Enterprise Architecture
- Business Leadership
- New Business Development
- Business
- Business Strategy
- Intellectual Property
- Emerging Technologies
- Organizational Structure
- Business Modeling
- Governance
- Regulatory Compliance
- Blockchain
- Innovation
- Business Transformation
- Technology Strategies
- Social Impact
Details to know
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Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 6 modules in this course
Blockchain will bring about profound changes to business, and even to the nature of business itself. This technology will disrupt how enterprises are funded and managed, how they create value, and even how they perform basic functions like marketing and accounting. In this course you will learn how blockchain technology will penetrate into the structures of organizations. You will explore how blockchain will transform the roles of the C-Suite, and how a blockchain can be used to manage and protect intellectual property. You will be able to identify the different layers of the blockchain technology stack, and explain how these affect the governance of blockchain systems. As well, you will be able to identify seven qualities that a region in the world needs in order to attract technology startups and to build a vibrant blockchain ecosystem.
The corporation represents a pillar of modern capitalism. With the rise of a global peer-to-peer platform for identity, trust, reputation, and transactions, we will be able to re-engineer deep structures of the firm for innovation and shared value creation. In this module, we explore blockchain’s role in decentralizing the enterprise and its implications on the roles and boundaries of the firm.
What's included
13 videos4 readings3 assignments4 discussion prompts
13 videos•Total 71 minutes
- Course Introduction•5 minutes
- Instructor Introduction•8 minutes
- Module 1 Overview•3 minutes
- Decentralizing the Enterprise•6 minutes
- Practitioner Perspective - Andreas Wallendahl: Blockchain & ConsenSys•1 minute
- Transaction Costs and the Structure of the Firm•8 minutes
- Opportunity 1: Search•7 minutes
- Opportunity 2: Contracting•5 minutes
- Opportunity 3: Coordination•5 minutes
- Opportunity 4: Building Trust•4 minutes
- Determining Corporate Boundaries•7 minutes
- Hacking Your Future: Boundary Decisions•8 minutes
- Module 1 Recap•4 minutes
4 readings•Total 50 minutes
- hypothes.is•10 minutes
- Decentralizing the Enterprise•20 minutes
- Transaction Costs and the Structure of the Firm•10 minutes
- Opportunities for Blockchain•10 minutes
3 assignments•Total 90 minutes
- Decentralizing the Enterprise•30 minutes
- Opportunities for Blockchain•30 minutes
- Re-Architecting the Firm•30 minutes
4 discussion prompts•Total 40 minutes
- Your Goals for This Course•10 minutes
- Lowering Transaction Costs•10 minutes
- Opportunities in Your Industry•10 minutes
- Corporate Boundary Decisions•10 minutes
There are countless opportunities for blockchain to disrupt or displace traditional centralized business models. In this module, we explore how blockchain technology can support new business models through the inclusion of native payment systems, reputation systems, uncensorable content, trustless transactions, smart contracts, and autonomous agents.
What's included
15 videos6 readings3 assignments1 discussion prompt
15 videos•Total 83 minutes
- Module 2 Overview•1 minute
- Blockchain Business Models Part 1•9 minutes
- Blockchain Business Models Part 2•10 minutes
- How VeriTX Used Blockchain for COVID-19 Ventilator Distribution•8 minutes
- How Walmart and IBM Used Blockchain for Food Traceability•6 minutes
- How Modum Used Blockchain + IoT Within the Pharmaceutical Supply Chain•5 minutes
- How Filecoin is Using Blockchain to Decentralize Cloud Storage•8 minutes
- How Sweatcoin is Using Blockchain to Create an Economy of Movement•3 minutes
- Decentralized Autonomous Organizations (DAOs)•5 minutes
- The Story of "The DAO"•7 minutes
- Patents and Blockchain Innovation•7 minutes
- Practitioner Perspective - Rolf Hoefer: Intellectual Property•2 minutes
- Payments, Attribution, and Licensing•6 minutes
- Distributed Ownership•4 minutes
- Module 2 Recap•3 minutes
6 readings•Total 90 minutes
- Blockchain Business Models•20 minutes
- Real-World Examples and Use-Cases•10 minutes
- Decentralized Autonomous Organizations (DAOs)•10 minutes
- Patents and Blockchain Innovation•20 minutes
- Payments, Attribution, and Licensing•20 minutes
- Distributed Ownership•10 minutes
3 assignments•Total 70 minutes
- New Business Models•30 minutes
- Decentralized Autonomous Organizations (DAOs)•10 minutes
- Blockchain Business Models•30 minutes
1 discussion prompt•Total 10 minutes
- Blockchain Business Models•10 minutes
Because blockchain changes the deep structures and architecture of the firm, it will consequently transform our models of management and the roles of the C-Suite. Navigating the balance between blockchain’s hype and its true potential is a key responsibility of an organization’s management team. In this module, you will learn about some of the decisions and changes that business leaders can anticipate when considering how the future of blockchain will unfold within their business.
What's included
11 videos8 readings14 assignments
11 videos•Total 40 minutes
- Module 3 Overview: Intro to the C-Suite•2 minutes
- The CEO•6 minutes
- The COO•4 minutes
- The CLO•4 minutes
- The CFO•3 minutes
- The CMO•6 minutes
- The CIO & CTO•4 minutes
- The CHRO•5 minutes
- Practitioner Perspective: Mihai Alisie, Co-Founder, Ethereum•2 minutes
- Practitioner Perspective: Rob Carter, Executive VP and CIO, FedEx•2 minutes
- Recap of the C-Suite•2 minutes
8 readings•Total 145 minutes
- Explanation of Grading Scheme•5 minutes
- The CEO•20 minutes
- The COO•20 minutes
- The CLO•20 minutes
- The CFO•20 minutes
- The CMO•20 minutes
- The CIO & CTO•20 minutes
- The CHRO•20 minutes
14 assignments•Total 360 minutes
- The CEO•30 minutes
- The COO•30 minutes
- The CLO•30 minutes
- The CFO•30 minutes
- The CMO•30 minutes
- The CIO & CTO•30 minutes
- The CHRO•30 minutes
- The CEO•30 minutes
- The COO•30 minutes
- The CLO•30 minutes
- The CFO•30 minutes
- The CMO•30 minutes
- The CIO & CTO•0 minutes
- The CHRO•0 minutes
With companies across sectors seeking to harness the transformative potential of distributed ledger technologies (DLT), the blockchain ecosystem is an exemplar of new models of industry collaboration. Coopetition—the strategy of cooperating with competitors for defined purposes to cultivate a new economic ecosystem that benefits both—has become the new norm. In this module, you will learn what companies are trying to gain from consortia projects, and what industries and competitors need to accomplish to get to a win-win. You will discuss various design options, organizational models, and best practices for consortia projects, and will explore several examples of industry consortia that are at the forefront of the blockchain ecosystem.
What's included
6 videos2 readings4 assignments
6 videos•Total 44 minutes
- Module 4 Overview•8 minutes
- A Taxonomy of Consortia•8 minutes
- The Business Case for Joining Blockchain Consortia•9 minutes
- Harnessing Consortia to Accelerate Blockchain Innovation•11 minutes
- Practitioner Perspective: Dale Chrystie, Business Fellow and Blockchain Strategist at FedEx, on the BiTA Standards Council (BSC)•3 minutes
- Module Recap•4 minutes
2 readings•Total 20 minutes
- Consortia•10 minutes
- Harnessing Consortia for Blockchain Innovation•10 minutes
4 assignments•Total 60 minutes
- A Taxonomy of Consortia•10 minutes
- The Business Case for Joining Blockchain Consortia•10 minutes
- Harnessing Consortia for Blockchain Innovation•10 minutes
- Consortia, Coalitions, and Coopetition•30 minutes
Blockchain alone is just a tool. In order for this technology to fulfill its long-term promise, humans must lead. Rather than relying on state-based institutions, blockchain must be primarily self-governed through collaborations of civil society, private sector, government, and stakeholders in non-state networks. In this module, we'll discuss some of the key issues, challenges, trade-offs, and future scenarios related to blockchain regulation. We'll discuss key distinctions between "regulation" and "governance," and explore the idea of blockchain governance networks, including how they can support blockchain stewardship at three levels: The platform level, the application level, and the ecosystem level. As well, you will learn about the conditions that are necessary for a blockchain-based hub of innovation to succeed.
What's included
14 videos4 readings4 assignments
14 videos•Total 89 minutes
- Module 5 Overview•4 minutes
- Intro to Blockchain Regulation•12 minutes
- Practitioner Perspective - Andreas Wallendahl: Regulation•2 minutes
- Fundamental Questions•9 minutes
- Regulatory Principles•11 minutes
- Practitioner Perspective - Hariton Korizis: Regulation•3 minutes
- Regulation vs. Governance•9 minutes
- Practitioner Perspective - Ana Trbovich: Regulation & Governance•2 minutes
- The Blockchain Stack•7 minutes
- Multiple Layers of Blockchain Governance•7 minutes
- A New Framework for Blockchain Governance•13 minutes
- Practitioner Perspective - Rob Carter: Governance•2 minutes
- Profile of a Blockchain Hotbed•5 minutes
- Module Recap•4 minutes
4 readings•Total 80 minutes
- Blockchain Regulation•10 minutes
- Blockchain Governance•30 minutes
- Profile of a Blockchain Hotbed•20 minutes
- Leadership for Transformation•20 minutes
4 assignments•Total 95 minutes
- Fundamental Questions •5 minutes
- Blockchain Governance•30 minutes
- Seven Conditions for Success•30 minutes
- Blockchain Governance & Leadership•30 minutes
As the digital revolution unfolds, it is driving profound changes in the global economy, labor markets, old institutions, and society as a whole. To realize the potential of the blockchain revolution, we need business leaders to come to the table as responsible and active participants in a new social contract for both their own long-term interests as well as in the interest of a healthy society and economy. In this module, you will explore possible directions for a new social contract—i.e. the agreements, laws, and behaviors that people, companies, civil society, and their governments adhere to. The aim of this module is not to provide a definitive strategy for instituting and enforcing a new social contract, but rather to catalyze investigation, debate, and action.
What's included
12 videos1 reading2 assignments1 peer review1 discussion prompt
12 videos•Total 69 minutes
- Module Overview•2 minutes
- The Current Social Contract is Breaking•7 minutes
- Drivers for Change•7 minutes
- Four Pillars of Society•8 minutes
- Intro to a New Social Contract•12 minutes
- Rethinking Work•9 minutes
- The Pre-distribution of Wealth•5 minutes
- Distributed Power•4 minutes
- Collaborative Institutions•7 minutes
- Module Recap•4 minutes
- Mihai Alisie on Business Models•4 minutes
- Mihai Alisie on What's next for AKASHA?•1 minute
1 reading•Total 30 minutes
- Drivers for Change•30 minutes
2 assignments•Total 60 minutes
- The Current Social Contract is Breaking•30 minutes
- Drivers for Change / Four Pillars•30 minutes
1 peer review•Total 60 minutes
- Problem Solving with Blockchain•60 minutes
1 discussion prompt•Total 10 minutes
- Toward a New Social Contract•10 minutes
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Reviewed on Jul 3, 2020
Fantastic overview of blockchain technology, how it's being used today, and may be used in the future as well as implications. It is a great prerequisite to building DApps, purchasing coins, etc.
Reviewed on May 3, 2021
Very good additional courses in the specialization for a more complete/rounded view of Blockchain opportunities, impacts and implementation
Reviewed on Apr 23, 2020
Highly recommend this course from INSEAD taught by leading Blockchain experts - Don Tapscott & Alex Tapscott.
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