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URL: https://www.coursera.org/learn/boost-engagement-optimize-ai-content-performance

⇱ Boost Engagement: Optimize AI Content Performance | Coursera

Boost Engagement: Optimize AI Content Performance

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Boost Engagement: Optimize AI Content Performance

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is part of the AI-Powered Modern Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

AI is transforming digital marketing — and success now depends on working smarter, not just posting more. In this beginner-friendly course, you’ll learn to plan, schedule, and analyze social media content with AI-driven tools. You’ll use Hootsuite Smart Scheduler to build optimized calendars, export analytics data to discover what drives engagement, and design an improvement plan backed by measurable results. By the end, you’ll combine creative intuition with analytics to deliver content that connects, performs, and grows brand visibility.

AI is transforming digital marketing — and success now depends on working smarter, not just posting more. In this beginner-friendly course, you’ll learn to plan, schedule, and analyze social media content with AI-driven tools. You’ll use Hootsuite Smart Scheduler to build optimized calendars, export analytics data to discover what drives engagement, and design an improvement plan backed by measurable results. By the end, you’ll combine creative intuition with analytics to deliver content that connects, performs, and grows brand visibility.

What's included

5 videos3 readings3 assignments

5 videos•Total 11 minutes
  • Introduction and Welcome•2 minutes
  • Scheduling with Hootsuite Smart Scheduler•3 minutes
  • Reading the Story Behind Your Data•2 minutes
  • From CSV to Insights: Pivoting Your Post Data•3 minutes
  • Congratulations and Continuous Learning•2 minutes
3 readings•Total 40 minutes
  • Timing and Personalization in Social Media Marketing•15 minutes
  • How to Measure Social Media Engagement•15 minutes
  • Social Media Analytics and Metrics for Improving Users Engagement•10 minutes
3 assignments•Total 70 minutes
  • HOL: Plan an AI-Optimized Content Week•25 minutes
  • HOL: Analyze and Share Your Content Insights•25 minutes
  • Check Your Understanding•20 minutes

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