Claude AI for Marketing
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Claude AI for Marketing
This course is part of Generative AI for Digital Marketing Specialization
Instructor: Anton Voroniuk
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What you'll learn
Develop multi-channel marketing strategies and long-form content using Claude’s expansive context window.
Generate brand-consistent copy, automated email sequences, and precise technical prompts for AI imagery.
Audit, edit, and fact-check AI outputs to eliminate generic text while ensuring data privacy and compliance.
Skills you'll gain
- Marketing
- Marketing Strategies
- Data Ethics
- Marketing Automation
- Social Media Marketing
- Responsible AI
- Personalized Campaigns
- Email Automation
- Brand Marketing
- Copywriting
- Business
- Artificial Intelligence
- Content Development and Management
- Digital Marketing
- Search Engine Marketing
- Email Marketing
- Web Analytics and SEO
Tools you'll learn
Details to know
May 2026
7 assignments
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- Earn a shareable career certificate
There are 7 modules in this course
In this course, you will master the art of AI-driven marketing using Claude, moving far beyond basic prompt engineering to build sophisticated, long-form strategies. You’ll learn to leverage Claude’s massive context window for deep market synthesis, craft high-conversion copy for ads and emails, and scale your brand’s visual identity without losing the human touch.
What makes this course unique is our rigorous focus on the "human-in-the-loop" framework. We don’t just show you how to generate content; we teach you how to audit, edit, and fact-check AI outputs to eliminate the sterile "AI smell" and maintain absolute brand integrity. You will explore advanced techniques in SMM automation, visual prompting for image generation, and the critical nuances of ethical data handling within regulated industries. Whether you are a seasoned marketer looking to turbocharge your workflow or a founder building a brand from scratch, you’ll gain a structured treasure trove of practical frameworks. By the end of this program, you will transform Claude into a strategic partner that understands your brand’s nuances as well as you do, allowing you to execute complex, multi-channel campaigns with unprecedented speed and precision.
This module establishes the foundation of the course by exploring the strategic evolution of AI in marketing and the unique technical advantages of the Claude ecosystem.
What's included
3 videos2 readings1 assignment
3 videos•Total 9 minutes
- Introduction to the course•1 minute
- The Evolution of Marketing with Claude AI•5 minutes
- Analyzing Competitor Landscapes & Market Trends with Claude•3 minutes
2 readings•Total 20 minutes
- Why Claude Outperforms in Long-Form Strategy•10 minutes
- "Elite Competitor Analyst" Prompt Library•10 minutes
1 assignment•Total 10 minutes
- Test Your Knowledge•10 minutes
Discover how to scale high-quality content production and keyword research while eliminating the "AI-generated" feel through human-centric editing.
What's included
4 videos1 reading1 assignment
4 videos•Total 14 minutes
- Defining Brand Voice and Personality in Claude•5 minutes
- Generating Multi-Format Content Clusters for SEO•3 minutes
- Writing Blog Posts, Articles, and Website Content with Claude•4 minutes
- AI-Powered Keyword Research & Content Optimization with Claude•3 minutes
1 reading•Total 10 minutes
- Avoiding the "AI-Generated" Feel: Editing and Fact-Checking•10 minutes
1 assignment•Total 10 minutes
- Test Your Knowledge•10 minutes
This module focuses on the psychology of conversion-centric prompting and the technical execution of compliant, performance-oriented paid media campaigns.
What's included
3 videos2 readings1 assignment
3 videos•Total 13 minutes
- The Psychology of Conversion-Centric Prompts•5 minutes
- Creating High-Converting Landing Page Copy with Claude•3 minutes
- AI-Powered Copywriting for Ads, Emails, and Social Media•4 minutes
2 readings•Total 20 minutes
- Compliance & Ad Policy: Claude for Regulated Industries•10 minutes
- A/B Testing Claude’s Variations against Human Control Groups•10 minutes
1 assignment•Total 10 minutes
- Test Your Knowledge•10 minutes
Participants will explore how to manage the lead lifecycle through AI-powered automation that maintains a personal, relevant touch at scale.
What's included
4 videos1 reading1 assignment
4 videos•Total 12 minutes
- The Lead Nurturing Framework in the Age of AI•3 minutes
- Crafting Behavior-Based Trigger Emails with Claude•3 minutes
- Claude for Lead Generation & Nurturing•3 minutes
- Writing Personalized Email Campaigns with Claude•3 minutes
1 reading•Total 10 minutes
- Strategies for Improving Open Rates and Engagement Using Claude•10 minutes
1 assignment•Total 10 minutes
- Test Your Knowledge•10 minutes
This section covers the creation of viral social content and the translation of brand aesthetics into technical prompts for high-fidelity AI-generated imagery.
What's included
4 videos1 reading1 assignment
4 videos•Total 13 minutes
- The Dynamics of Viral AI Content•4 minutes
- Designing a 30-Day Social Media Calendar with Claude•4 minutes
- Automating Social Media Marketing with Claude Pro•3 minutes
- Enhancing Creativity with Claude’s AI-Generated Content•2 minutes
1 reading•Total 10 minutes
- Prompting for Visuals: Image Descriptions and Style Guides•10 minutes
1 assignment•Total 10 minutes
- Test Your Knowledge•10 minutes
Learners will transition into high-level marketing operations by focusing on secure data workflows, agency-level automation, and the long-term ethics of AI usage.
What's included
2 videos2 readings1 assignment
2 videos•Total 10 minutes
- The Future of the AI-First Marketing Agency•6 minutes
- Building Custom Marketing Workflow Artifacts in Claude•4 minutes
2 readings•Total 25 minutes
- Privacy and Security: Handling Sensitive Data with Claude•15 minutes
- AI Ethics, Safety, and Best Practices in Marketing•10 minutes
1 assignment•Total 10 minutes
- Test Your Knowledge•10 minutes
The final module provides a comprehensive review of the program's key takeaways and evaluates the mastery of Claude AI for professional marketing applications.
What's included
2 videos1 assignment
2 videos•Total 5 minutes
- Key Takeaways for your Marketing Career•4 minutes
- Course Wrap-Up•1 minute
1 assignment•Total 25 minutes
- Final Assessment•25 minutes
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