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Claude AI for Marketing

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Claude AI for Marketing

Instructor: Anton Voroniuk

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop multi-channel marketing strategies and long-form content using Claude’s expansive context window.

  • Generate brand-consistent copy, automated email sequences, and precise technical prompts for AI imagery.

  • Audit, edit, and fact-check AI outputs to eliminate generic text while ensuring data privacy and compliance.

Details to know

Shareable certificate

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Recently updated!

May 2026

Assessments

7 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Generative AI for Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 7 modules in this course

In this course, you will master the art of AI-driven marketing using Claude, moving far beyond basic prompt engineering to build sophisticated, long-form strategies. You’ll learn to leverage Claude’s massive context window for deep market synthesis, craft high-conversion copy for ads and emails, and scale your brand’s visual identity without losing the human touch.

What makes this course unique is our rigorous focus on the "human-in-the-loop" framework. We don’t just show you how to generate content; we teach you how to audit, edit, and fact-check AI outputs to eliminate the sterile "AI smell" and maintain absolute brand integrity. You will explore advanced techniques in SMM automation, visual prompting for image generation, and the critical nuances of ethical data handling within regulated industries. Whether you are a seasoned marketer looking to turbocharge your workflow or a founder building a brand from scratch, you’ll gain a structured treasure trove of practical frameworks. By the end of this program, you will transform Claude into a strategic partner that understands your brand’s nuances as well as you do, allowing you to execute complex, multi-channel campaigns with unprecedented speed and precision.

This module establishes the foundation of the course by exploring the strategic evolution of AI in marketing and the unique technical advantages of the Claude ecosystem.

What's included

3 videos2 readings1 assignment

3 videosTotal 9 minutes
  • Introduction to the course1 minute
  • The Evolution of Marketing with Claude AI5 minutes
  • Analyzing Competitor Landscapes & Market Trends with Claude3 minutes
2 readingsTotal 20 minutes
  • Why Claude Outperforms in Long-Form Strategy10 minutes
  • "Elite Competitor Analyst" Prompt Library10 minutes
1 assignmentTotal 10 minutes
  • Test Your Knowledge10 minutes

Discover how to scale high-quality content production and keyword research while eliminating the "AI-generated" feel through human-centric editing.

What's included

4 videos1 reading1 assignment

4 videosTotal 14 minutes
  • Defining Brand Voice and Personality in Claude5 minutes
  • Generating Multi-Format Content Clusters for SEO3 minutes
  • Writing Blog Posts, Articles, and Website Content with Claude4 minutes
  • AI-Powered Keyword Research & Content Optimization with Claude3 minutes
1 readingTotal 10 minutes
  • Avoiding the "AI-Generated" Feel: Editing and Fact-Checking10 minutes
1 assignmentTotal 10 minutes
  • Test Your Knowledge10 minutes

This module focuses on the psychology of conversion-centric prompting and the technical execution of compliant, performance-oriented paid media campaigns.

What's included

3 videos2 readings1 assignment

3 videosTotal 13 minutes
  • The Psychology of Conversion-Centric Prompts5 minutes
  • Creating High-Converting Landing Page Copy with Claude3 minutes
  • AI-Powered Copywriting for Ads, Emails, and Social Media4 minutes
2 readingsTotal 20 minutes
  • Compliance & Ad Policy: Claude for Regulated Industries10 minutes
  • A/B Testing Claude’s Variations against Human Control Groups10 minutes
1 assignmentTotal 10 minutes
  • Test Your Knowledge10 minutes

Participants will explore how to manage the lead lifecycle through AI-powered automation that maintains a personal, relevant touch at scale.

What's included

4 videos1 reading1 assignment

4 videosTotal 12 minutes
  • The Lead Nurturing Framework in the Age of AI3 minutes
  • Crafting Behavior-Based Trigger Emails with Claude3 minutes
  • Claude for Lead Generation & Nurturing3 minutes
  • Writing Personalized Email Campaigns with Claude3 minutes
1 readingTotal 10 minutes
  • Strategies for Improving Open Rates and Engagement Using Claude10 minutes
1 assignmentTotal 10 minutes
  • Test Your Knowledge10 minutes

This section covers the creation of viral social content and the translation of brand aesthetics into technical prompts for high-fidelity AI-generated imagery.

What's included

4 videos1 reading1 assignment

4 videosTotal 13 minutes
  • The Dynamics of Viral AI Content4 minutes
  • Designing a 30-Day Social Media Calendar with Claude4 minutes
  • Automating Social Media Marketing with Claude Pro3 minutes
  • Enhancing Creativity with Claude’s AI-Generated Content2 minutes
1 readingTotal 10 minutes
  • Prompting for Visuals: Image Descriptions and Style Guides10 minutes
1 assignmentTotal 10 minutes
  • Test Your Knowledge10 minutes

Learners will transition into high-level marketing operations by focusing on secure data workflows, agency-level automation, and the long-term ethics of AI usage.

What's included

2 videos2 readings1 assignment

2 videosTotal 10 minutes
  • The Future of the AI-First Marketing Agency6 minutes
  • Building Custom Marketing Workflow Artifacts in Claude4 minutes
2 readingsTotal 25 minutes
  • Privacy and Security: Handling Sensitive Data with Claude15 minutes
  • AI Ethics, Safety, and Best Practices in Marketing10 minutes
1 assignmentTotal 10 minutes
  • Test Your Knowledge10 minutes

The final module provides a comprehensive review of the program's key takeaways and evaluates the mastery of Claude AI for professional marketing applications.

What's included

2 videos1 assignment

2 videosTotal 5 minutes
  • Key Takeaways for your Marketing Career4 minutes
  • Course Wrap-Up1 minute
1 assignmentTotal 25 minutes
  • Final Assessment25 minutes

Earn a career certificate

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,