Competitive Analysis and Strategy
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Competitive Analysis and Strategy
This course is part of TAM to Go/No-Go: Market Research and Growth Strategy Specialization
Instructor: LearningMate
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What you'll learn
Learners will analyze industry structures using Porter's Five Forces and conduct feature gap analyses to identify strategic business opportunities.
Skills you'll gain
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April 2026
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There are 2 modules in this course
Competitive Analysis and Strategy provides a direct and powerful framework for transforming business data into a competitive edge. This streamlined course is designed for professionals who need to make strategic decisions by understanding both the industry landscape and the product-level details.
The course is structured into two essential parts. First, you will learn to use Porter's Five Forces to analyze the competitive structure of an industry, identifying the key pressures that affect profitability and strategy. Next, you will master the art of feature gap analysis, learning how to systematically compare your products against competitors to uncover strengths, weaknesses, and innovation opportunities. Through hands-on labs and real-world scenarios, you will build the skills to move beyond simple observation to data-driven strategic analysis. Throughout the course, learners practice connecting high-level industry forces to specific product features, ensuring that competitive insights translate into actionable strategic decisions. By the end of this course, you will be able to deliver clear, actionable recommendations that can shape product roadmaps and secure a distinct advantage in the market.
This module introduces the foundational frameworks for understanding market dynamics. You will learn to look beyond direct competitors to see the underlying forces that shape an entire industry, using Porter's Five Forces as your primary analytical tool. Rather than treating competition as a list of rivals, this module helps you understand the structural forces that shape profitability and constrain strategic choices.
What's included
2 videos1 reading2 assignments
2 videos•Total 12 minutes
- The Hidden Forces in the Ride-Sharing War•5 minutes
- How to Analyze the Ride-Sharing Industry?•7 minutes
1 reading•Total 8 minutes
- Deconstructing the Five Forces•8 minutes
2 assignments•Total 30 minutes
- Hands-On Learning (HOL): Analyze Your Industry's Competitive Landscape: Identifying Strategic Gaps Using Porter's Five Forces•20 minutes
- Knowledge Check: The Five Forces•10 minutes
In this module, you'll move from high-level industry analysis to a granular, product-focused view. You will learn how to conduct a feature gap analysis to systematically compare your offerings against competitors, and then analyze those results to identify strategic opportunities. This module emphasizes that not all feature gaps matter equally; strategic value depends on customer impact, competitive context, and long-term positioning.
What's included
2 videos1 reading2 assignments
2 videos•Total 12 minutes
- The Feature Race in Streaming Services•5 minutes
- Analyzing the Smartphone AI War•7 minutes
1 reading•Total 8 minutes
- Anatomy of a Competitive Grid•8 minutes
2 assignments•Total 50 minutes
- Hands-On Learning (HOL): Create a Feature Gap Analysis Grid•20 minutes
- Competitive Strategy Brief•30 minutes
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