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⇱ Compose & Send First Email | Coursera

Compose & Send First Email

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Compose & Send First Email

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Successful email marketing starts with planning and identifying campaign components before technical implementation.

  • Targeted segmentation boosts engagement and effectiveness, far outpacing broad distribution methods.

  • Mastering MailChimp’s interface and workflows allows marketers to run sophisticated campaigns efficiently.

  • Implementing supervisor approval workflows ensures brand consistency and prevents costly campaign mistakes.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

March 2026

Assessments

5 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Email Marketing Foundations — Copy, Lists & Compliance Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Ready to transform your marketing approach with intelligent email campaigns?

This Short Course was created to help marketing professionals accomplish effective email campaign planning and execution using industry-leading tools. By completing this course, you'll be able to confidently navigate MailChimp's interface, segment customer lists strategically, and deploy professional promotional emails that drive engagement and sales. By the end of this course, you will be able to: List the primary components of an email campaign Use MailChimp to format and send a simple one-off promotional email to a segmented list This course is unique because it combines hands-on platform training with real-world workflow integration, ensuring you can immediately apply these skills in professional marketing environments. To be successful in this project, you should have a background in basic computer navigation and familiarity with email communication.

Learners will identify the primary components of an email campaign to establish strategic foundation knowledge.

What's included

3 videos1 reading2 assignments

3 videos•Total 11 minutes
  • Why Email Campaign Components Matter for Marketing Success•2 minutes
  • Essential Components of Professional Email Campaigns•5 minutes
  • Navigating MailChimp's Campaign Component Interface•5 minutes
1 reading•Total 10 minutes
  • Strategic Email Campaign Planning Framework•10 minutes
2 assignments•Total 21 minutes
  • Email Campaign Component Checklist Development•15 minutes
  • Email Campaign Components Knowledge Check•6 minutes

Learners will use MailChimp to format and send segmented promotional emails through systematic campaign creation workflows.

What's included

2 videos2 readings3 assignments

2 videos•Total 15 minutes
  • Professional Email Formatting in MailChimp•6 minutes
  • Creating Your First MailChimp Promotional Campaign•9 minutes
2 readings•Total 19 minutes
  • MailChimp Campaign Creation Fundamentals•11 minutes
  • Podcast: Email Campaign Approval Workflows for Marketing Teams•8 minutes
3 assignments•Total 51 minutes
  • Professional Campaign Creation and Deployment•18 minutes
  • MailChimp Campaign Creation Mastery Check•8 minutes
  • AI-Enhanced Email Marketing Mastery Assessment•25 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

454 Courses•58,950 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.