Launch & Optimize Email Series
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Launch & Optimize Email Series
This course is part of Email Execution: Automation, Testing & Audience Targeting Specialization
Instructor: Hurix Digital
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What you'll learn
Email series outperform single emails by building relationships and driving engagement across multiple touchpoints.
A/B testing and performance analysis continuously improve subject lines, personalization, and content strategy.
Merge tags and behavioral triggers create relevant experiences that increase engagement and conversions.
Analyzing email series metrics reveals optimization opportunities and helps predict campaign success.
Details to know
April 2026
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There are 3 modules in this course
Ready to transform scattered email sends into powerful, strategic sequences that build relationships and drive results?
This Short Course was created to help Marketing professionals accomplish building and optimizing high-performing email series that outperform single-email campaigns. By completing this course, you'll be able to create cohesive multi-email campaigns with personalized content, implement A/B testing strategies, and use data analytics to continuously improve your email series performance. By the end of this course, you will be able to: Build and launch a 3-part email series using MailChimp incorporating A/B tests and personalized merge tags Compare open and click rates across the series identifying patterns and recommending subject-line adjustments This course is unique because it focuses specifically on email series optimization rather than one-off campaigns, providing hands-on experience with MailChimp's advanced features including merge tags, A/B testing, and performance analytics. To be successful in this project, you should have a background in basic email composition and MailChimp fundamentals.
Learners will learn why email series beat one-off campaigns and build the foundational skills.
What's included
4 videos1 reading2 assignments
4 videos•Total 18 minutes
- The Power of Email Series vs. One-Off Campaigns•2 minutes
- Planning Your Email Series Structure•5 minutes
- Setting Up an Email Series in MailChimp - Part 1•5 minutes
- Setting Up an Email Series in MailChimp - Part 2•6 minutes
1 reading•Total 8 minutes
- Email Series Types and Best Practices•8 minutes
2 assignments•Total 25 minutes
- Plan Your 3-Part Email Series•20 minutes
- Email Series Planning and Structure•5 minutes
Learners will master the essential skills for analyzing email series performance data and implementing optimization strategies to improve engagement and conversion rates.
What's included
4 videos1 reading2 assignments
4 videos•Total 18 minutes
- Why Measurement Drives Email Series Success•2 minutes
- Key Metrics for Email Series Analysis•5 minutes
- Creating Performance Reports in MailChimp - Part 1•5 minutes
- Creating Performance Reports in MailChimp - Part 2•6 minutes
1 reading•Total 7 minutes
- Interpreting Email Series Data for Optimization•7 minutes
2 assignments•Total 25 minutes
- Analyze Email Series Performance•20 minutes
- Email Series Analysis and Optimization•5 minutes
Learners will implement advanced personalization techniques and systematic A/B testing strategies to maximize email series performance and create highly targeted, conversion-optimized campaigns.
What's included
4 videos1 reading3 assignments
4 videos•Total 18 minutes
- Taking Email Series to the Next Level•2 minutes
- Beyond Basic Personalization•5 minutes
- Advanced Series Features in MailChimp - Part 1•4 minutes
- Advanced Series Features in MailChimp - Part 2•6 minutes
1 reading•Total 7 minutes
- A/B Testing Strategies for Email Series•7 minutes
3 assignments•Total 55 minutes
- Course-Level Assessment - Email Series Mastery•30 minutes
- Enhance Your Email Series•20 minutes
- Advanced Email Series Techniques•5 minutes
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