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URL: https://www.coursera.org/learn/enhancing-customer-insights-with-generative-ai

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Enhancing Customer Insights with Generative AI

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Enhancing Customer Insights with Generative AI

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Gain a comprehensive understanding of how generative AI can transform market research and consumer behavior analysis.

  • Learn to extract valuable insights from big data using advanced AI techniques, leading to more informed business decisions.

  • Develop the skills to integrate AI-generated insights into strategic planning and marketing efforts, enhancing overall business performance.

Details to know

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Assessments

4 assignments

Taught in English

Build your subject-matter expertise

This course is part of the GenAI for Marketing and Customer Insights Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

This short course equips marketing professionals, data analysts, and business strategists with practical skills to analyze customer behavior, generate actionable insights, and drive growth using the latest AI tools and real-world case studies. Learn how to seamlessly integrate AI into your business strategy and stay ahead in today's competitive market.

By completing this course, you'll apply GenAI techniques to market research and customer behavior analysis, generating actionable insights to optimize your marketing strategies and business plans immediately. By the end of this course, you will be able to: Identify GenAI tools and modelling techniques that. can transform your approach to market research. Use GenAI-driven market research strategies to derive actionable insights from big data. Evaluate opportunities to integrate generative AI into business strategies. This course is unique because it not only covers the theoretical aspects of generative AI but also provides practical strategic implementation with leading AI tools and platforms. You’ll learn from real-world case studies, ensuring that you are prepared to implement these techniques in your professional role. To be successful in this course, you should have a background in data analysis, marketing, or business strategy, with a basic understanding of AI concepts and tools.

This short course is designed for marketing professionals, data analysts, and business strategists, teaching practical skills to analyze customer behavior, generate insights, and drive business growth using generative AI (GenAI). It focuses on applying GenAI techniques in market research and customer behavior analysis to enhance marketing strategies. By the end of the 2-hour course, you will be able to identify GenAI tools, use AI-driven research strategies to gain insights from big data, and evaluate how to integrate AI into business strategies. The course emphasizes both theory and practical application with real-world case studies. A background in data analysis, marketing, or business strategy, along with basic AI knowledge, is recommended for success.

What's included

1 video1 reading

1 video•Total 2 minutes
  • Welcome to the Course•2 minutes
1 reading•Total 10 minutes
  • Course Overview•10 minutes

This lesson introduces the fundamentals of AI and generative AI in market research, focusing on consumer behavior analysis. You will explore practical applications, tools, and case studies to understand how AI can enhance market insights and transform traditional research methods.

What's included

2 videos1 assignment

2 videos•Total 19 minutes
  • The Role of AI & Gen AI in Modern Market Research•9 minutes
  • Consumer Behavior with Gen AI•10 minutes
1 assignment•Total 9 minutes
  • Lesson 1: Practice Quiz•9 minutes

This lesson covers the essentials of working with big data, including preprocessing, cleaning, and visualization. Youwill learn how to use generative AI to generate actionable insights from complex datasets.

What's included

2 videos2 readings1 assignment

2 videos•Total 18 minutes
  • Case Study on Nike's Journey Using Big Data and Gen AI•10 minutes
  • Using Generative AI for Insight Generation•8 minutes
2 readings•Total 20 minutes
  • Big Data Fundamentals and the Role of GenAI in Value Creation•10 minutes
  • The Impact of GenAI on Modern Market Research•10 minutes
1 assignment•Total 12 minutes
  • Lesson 2: Practice Quiz•12 minutes

This lesson focuses on the strategic importance of AI-generated insights and their integration into business planning. You will develop a framework for incorporating AI insights into your strategic plans and learn continuous improvement strategies

What's included

3 videos2 readings2 assignments

3 videos•Total 28 minutes
  • Strategic Planning with Gen AI Insights•10 minutes
  • Future Trends and Innovations in Gen AI for Business•8 minutes
  • Hands-on Activity: Crafting a Customer Insights Strategy Using Generative AI•9 minutes
2 readings•Total 20 minutes
  • Instructions for Hands-On Learning Exercise•10 minutes
  • Sample Solution to the Hands-On Learning Session•10 minutes
2 assignments•Total 30 minutes
  • Graded Quiz•18 minutes
  • Lesson 3: Practice Quiz•12 minutes

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3 Courses•1,731 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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