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GenAI for Customer Insights

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GenAI for Customer Insights

This course is part of multiple programs.

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Beginner level

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3 hours to complete
Flexible schedule
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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Describe the role of Generative AI in transforming customer insights.

  • Use Gen AI to collect and analyze customer feedback.

  • Explain how AI can segment customers and predict trends based on behavior.

  • Apply AI-driven insights to improve customer experience and business strategies.

Details to know

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Assessments

2 assignments¹

AI Graded see disclaimer
Taught in English

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There is 1 module in this course

In this course, "Gen AI for Customer Insights," you’ll explore the transformative power of generative AI in analyzing customer data to uncover patterns, predict trends, and generate actionable insights. Through real-world examples and interactive learning, you’ll learn how AI-driven insights can enhance decision-making, improve customer experiences, and drive business success, equipping you with practical skills to excel in today’s data-driven landscape.

This course is tailored for professionals who want to leverage AI to understand and improve customer engagement. Whether you're a Marketing Professional, Customer Insights Analyst, Business Intelligence Specialist, or Customer Experience Manager, this course will provide you with tools and techniques to harness AI for better outcomes. If you're eager to enhance your customer insights and elevate your strategic approach, this course is designed for you. To make the most of this course, learners should have a foundational understanding of customer feedback methods and data analysis tools. Familiarity with these concepts will help you engage more effectively with the AI applications and techniques covered in the lessons. By the end of this course learners will be able to harness the power of Generative AI to derive actionable insights from customer data, improve decision-making, and enhance customer experience strategies. You’ll learn how to collect and analyze feedback using AI, segment customers for personalized interactions, predict emerging trends, and apply these insights to create better business strategies. This course empowers you with the knowledge and confidence to make data-driven decisions that set you apart in a competitive landscape.

In this course, "Gen AI for Customer Insights," you’ll explore the transformative power of generative AI in analyzing customer data to uncover patterns, predict trends, and generate actionable insights. Through real-world examples and interactive learning, you’ll learn how AI-driven insights can enhance decision-making, improve customer experiences, and drive business success, equipping you with practical skills to excel in today’s data-driven landscape.

What's included

13 videos6 readings2 assignments

13 videosTotal 71 minutes
  • Introduction and Welcome 3 minutes
  • Overview of GenAI for Customer Insights 5 minutes
  • AI-Driven Feedback Processing 6 minutes
  • How AI Analyzes Customer Feedback 6 minutes
  • Introduction to AI-Driven Customer Segmentation 5 minutes
  • AI-Driven Trend Forecasting 11 minutes
  • AI for Personalized Customer Interactions 6 minutes
  • Case Study: AI for Customer Segmentation 5 minutes
  • Best Practices for Implementing AI in Customer Insights 5 minutes
  • Applying AI to Optimize Customer Experience 8 minutes
  • Case Study: Use of AI for Customer Retention 5 minutes
  • Future Trends in AI-Driven Customer Experience 5 minutes
  • Congratulations and Continuous Learning Journey3 minutes
6 readingsTotal 30 minutes
  • Welcome to the Course: Course Overview5 minutes
  • Case Studies: AI Enhancing Customer Insights 5 minutes
  • Hands-On Learning (HOL): AI-Driven Feedback Processing5 minutes
  • Case Study: AI for Customer Segmentation 5 minutes
  • Hands-On Learning (HOL): AI-Driven Customer Segmentation and Trend Prediction5 minutes
  • Enhancing Customer Experience with Generative AI5 minutes
2 assignmentsTotal 50 minutes
  • GenAI for Customer Insights20 minutes
  • Your Turn! Real-World Application 30 minutes

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.