GenAI for Executives & Business Leaders: An Introduction
Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
GenAI for Executives & Business Leaders: An Introduction
This course is part of Generative AI for Executives and Business Leaders Specialization
Instructor: IBM AI Academy
49,643 already enrolled
Included with
Ask Coursera
542 reviews
542 reviews
What you'll learn
Understand the history and impact of generative AI for business
Learn about the importance of your data in relation to business AI
Know the importance of trust, transparency and governance
Apply generative AI to key use cases like customer service and application modernization
Skills you'll gain
Tools you'll learn
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
AI is disrupting every aspect of business and daily life. Author Arthur C. Clarke famously said that “Any sufficiently advanced technology is indistinguishable from magic.” But artificial intelligence (AI) is not magic. It’s math and science, and it’s going to touch every aspect of our lives.
IBM AI Academy offers this course as part of its initiative to bring awareness at executive levels on the capabilities of AI. Led by IBM thought leaders, this course provides lessons and learnings that are appropriate for CXOs or line of business leaders. The course will provide foundation level understanding of generative AI. You will learn about what generative AI is, how generative AI can create business value, the importance of AI trust and transparency, and how apply generative AI to key use cases like customer service and application modernization. This is a short self-paced course where you hear from IBM's thought leaders. No prior AI background required. Come join us in our effort to help you get started with AI adoption!
This module will get you started with some key events in the history of artificial intelligence (AI). You will learn about the importance of generative AI to businesses and get introduced to different approaches to applying generative AI. You will also learn about foundation models and their benefits. This module will explore issues like AI hallucination, bias, and risk and learn how applying AI ethics and governance builds trust. You will have the opportunity to review the different ways to put AI to work in a business. You will gain insights on using generative AI to improve your service and delight your customers. Finally, delve into the use of AI in application modernization and some best practices to gain a competitive edge.
What's included
7 videos4 readings1 discussion prompt
7 videos•Total 68 minutes
- Course Preview•1 minute
- The Rise of Generative AI and What It Means for Business•15 minutes
- Become a Value Creator with Generative AI•15 minutes
- Why Foundation Models are a Paradigm Shift for AI•8 minutes
- Trust, Transparency, and Governance in the Age of Generative AI•10 minutes
- Putting AI to Work for Customer Service•12 minutes
- Putting AI to Work for Application Modernization•8 minutes
4 readings•Total 8 minutes
- Course Introduction•5 minutes
- Lesson 1 Summary: Strategic Essentials•1 minute
- Lesson 2 Summary: Elements of AI in Enterprise•1 minute
- Lesson 3 Summary: Putting AI to Work•1 minute
1 discussion prompt•Total 10 minutes
- [Optional] Which generative AI use cases are emerging in your industry?•10 minutes
In this module you will take practice and graded quizzes to demonstrate the knowledge gained from this course.
What's included
4 readings1 assignment
4 readings•Total 89 minutes
- Course Summary: AI for Business Leaders•5 minutes
- Congratulations and Next Steps•2 minutes
- [Optional] Additional Reading Recommendations•80 minutes
- Thanks from the Course Team•2 minutes
1 assignment•Total 15 minutes
- Final Quiz: AI for Business Leaders •15 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Leadership and Management
- Status: Free Trial
- Status: Free Trial
Specialization
- Status: Free Trial
- Status: Free TrialC
Coursera
Course
Why people choose Coursera for their career
Learner reviews
- 5 stars
74.17%
- 4 stars
19.41%
- 3 stars
3.11%
- 2 stars
0.91%
- 1 star
2.38%
Showing 3 of 542
Reviewed on Aug 2, 2025
I'm new to the world of AI, this course was perfect for me and gave me a good understanding of AI and how it could benefit my business, thank you.
Reviewed on Jun 14, 2024
It is absolutely amazing experience is very good. It contain difficult quality of questions.
Reviewed on Jun 16, 2026
This course is extremely useful for those who want to move from being an individual contributor in a workplace to a team strengthener
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,