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URL: https://www.coursera.org/learn/generative-ai-in-product-development-training

⇱ Generative AI in Product Development Training | Coursera

Generative AI in Product Development Training

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Generative AI in Product Development Training

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

5 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

5 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Build Go-To-Market strategies using GenAI tools like Copy AI for faster launches.

  • Create AI-powered marketing assets that drive engagement and product visibility.

  • Optimize product growth with AI-driven feedback analysis and performance insights.

  • Plan product retirement and prepare for the future using next-gen GenAI innovations.

Details to know

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Assessments

11 assignments

Taught in English

There are 2 modules in this course

This generative AI in product management course equips you with the skills to apply GenAI across the entire product lifecycle from research and design to launch and retirement. Start by automating market research, conducting AI-powered SWOT analysis, and building strategic roadmaps using tools like Miro AI and ChatGPT. Dive into product design with virtual prototyping, UI creation, and GenAI content generation for marketing. Advance to mastering Go-To-Market strategies, generating ad creatives with Copy AI, and driving product growth through AI-driven feedback and optimization. Conclude with insights on managing product retirement and preparing for the future with next-gen GenAI tools.

To be successful in this course, no prior experience is required, this course is beginner-friendly and ideal for aspiring product managers, designers, and innovators. By the end of this course, you will be able to: - Apply GenAI across product research, design, and development - Create AI-powered GTM plans and marketing content - Optimize products using customer feedback and performance data - Prepare for product retirement with strategic AI insights Ideal for product professionals, marketers, and innovators.

Master the use of Generative AI across the entire product lifecycle from research to design to development. Learn how to automate market research, conduct SWOT analysis with AI, and build roadmaps using tools like Miro AI and ChatGPT. Explore virtual prototyping, UI design, and content creation for product marketing. Gain industry-ready skills to apply GenAI in real-world product management and innovation.

What's included

13 videos1 reading5 assignments

13 videos•Total 57 minutes
  • Learning Objectives•1 minute
  • Product Management Lifecycle•4 minutes
  • Automated Market Research Analysis•8 minutes
  • Demo: Exploring ChatGPT and Atlancer.ai•11 minutes
  • What is SWOT Analysis?•7 minutes
  • Demo: Miro AI for Product Roadmap•3 minutes
  • Demo: Miro AI for SWOT Analysis•2 minutes
  • Generative AI in Product Design•4 minutes
  • Product and Virtual Prototyping•4 minutes
  • Demo: Creating Social Media Post using GenAI tool•6 minutes
  • Demo: Designing User Interfaces with Genrative AI•2 minutes
  • Product Development Across Different Industry Domains•4 minutes
  • Key Takeaways•1 minute
1 reading•Total 10 minutes
  • Course Syllabus•10 minutes
5 assignments•Total 100 minutes
  • Quiz on Generative AI in Product Management•15 minutes
  • Quiz on What is SWOT Analysis?•15 minutes
  • Quiz on Design and prototyping•15 minutes
  • Quiz on Product development•15 minutes
  • Assessment for Generative AI from Product Research to Development•40 minutes

Master Generative AI strategies from product launch to retirement in this hands-on course. Learn to craft Go-To-Market strategies, create marketing assets with tools like Copy AI, and drive growth through customer feedback and performance insights. Understand the product retirement phase and explore how businesses can future-proof with next-gen GenAI tools. Ideal for product leaders seeking end-to-end innovation.

What's included

10 videos6 assignments

10 videos•Total 37 minutes
  • Learning Objectives•1 minute
  • Go-To-Market Strategy Components•5 minutes
  • Demo: Generating Marketing Content Using Copy AI•4 minutes
  • Demo: Creating Facebook Ads Using Copy AI•2 minutes
  • Product Growth and Optimization•6 minutes
  • Demo: Customer Feedback Survey Using SurveySparrow•6 minutes
  • Retirement of a Product•3 minutes
  • How Can Businesses Prepare for the Future of GenAI?•5 minutes
  • Challenges in GenAl Integration•3 minutes
  • Key Takeaways•1 minute
6 assignments•Total 115 minutes
  • Quiz on Market Ready: Mastering Go-To-Market and Product Launch•15 minutes
  • Quiz on From Growth to Greatness: Optimizing Product Performance•15 minutes
  • Quiz on Product Retirement•15 minutes
  • Quiz on Preparing for the Future: Next-Gen AI Tools and Techniques•15 minutes
  • Quiz on Challenges and Considerations in GenAI Integration•15 minutes
  • Assessment for GenAI in Product Launch to Retirement•40 minutes

Instructor

Simplilearn
87 Courses•77,899 learners

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Frequently asked questions

This course teaches how to apply Generative AI across the product lifecycle—from research and design to launch and retirement—using tools like ChatGPT, Miro AI, and Copy AI.

You’ll work with ChatGPT, Miro AI, Copy AI, and other GenAI tools to automate research, design, and marketing tasks.

You’ll learn to automate market research, build product roadmaps, design with AI, launch smarter with GTM strategies, and optimize product growth using AI insights.

Absolutely. The course is designed for beginners and professionals from both technical and non-technical backgrounds.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,