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Internal Communications Framework

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Internal Communications Framework

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Gain insight into a topic and learn the fundamentals.
4.4

37 reviews

Beginner level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4.4

37 reviews

Beginner level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify tools and strategies for effective internal communications, increasing employee engagement, and managing crisis communications

  • Recognize how mission statements, values, and diversity, equity, inclusion, and belonging (DEIB) initiatives help build strong corporate cultures

  • Identify circumstances that require transparency in executive-level communication

Details to know

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Assessments

4 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Corporate Communications Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Learn how to enhance your organization's internal communications to improve employee retention, engagement, and overall organizational success. Explore how mission statements, values, and DEIB (diversity, equity, inclusion, and belonging) initiatives contribute to a robust company culture. Additionally, discover the importance of transparency in executive-level communications, particularly to protect an organization’s brand in times of crisis or change.

Welcome to Module 1, Increase Employee Engagement Through Communications. This module will explore why effective internal communication is crucial for increasing employee engagement in the workplace. Effective internal communication can increase employee motivation, job satisfaction, and overall organizational success.

What's included

1 video1 reading1 assignment1 discussion prompt

1 videoβ€’Total 32 minutes
  • Increase Employee Engagement Through Communicationsβ€’32 minutes
1 readingβ€’Total 3 minutes
  • Required Readings and Resourcesβ€’3 minutes
1 assignmentβ€’Total 20 minutes
  • Module 1 Knowledge Checkβ€’20 minutes
1 discussion promptβ€’Total 30 minutes
  • Module 1 Discussionβ€’30 minutes

Welcome to Module 2, Build a Strong Culture Through Communications. This module will explore how to build a strong company culture and the importance of diversity, equity, inclusion, and belonging for creating a positive and productive environment. Companies that become known for embracing a diverse, equitable, and inclusive work culture not only open their potential talent pool but also benefit from the potential to better relate to and win over diverse customers.

What's included

2 videos1 reading1 assignment1 discussion prompt

2 videosβ€’Total 49 minutes
  • Build a Strong Culture Through Communicationsβ€’25 minutes
  • Guest Speaker, Lisa Liddane on Corporate Communications Role in Building a Strong Cultureβ€’25 minutes
1 readingβ€’Total 4 minutes
  • Required Readings and Resourcesβ€’4 minutes
1 assignmentβ€’Total 20 minutes
  • Module 2 Knowledge Checkβ€’20 minutes
1 discussion promptβ€’Total 30 minutes
  • Module 2 Discussionβ€’30 minutes

Welcome to Module 3, Effective Communication in Leadership. This module will learn about effective communication as a crucial aspect of leadership, and how transparency is an essential component of effective communication. Transparent communication involves sharing information upward, downward, and laterally in a way that allows everyone to see the β€œwhy” behind the words. Leaders who are transparent in their communication build trust with their organization.

What's included

2 videos1 reading1 assignment1 discussion prompt

2 videosβ€’Total 56 minutes
  • Effective Communication in Leadershipβ€’29 minutes
  • Guest Speaker, Lisa Liddane on Differentiating Between Executive and Staff-Level Communicationsβ€’27 minutes
1 readingβ€’Total 3 minutes
  • Required Readings and Resourcesβ€’3 minutes
1 assignmentβ€’Total 20 minutes
  • Module 3 Knowledge Checkβ€’20 minutes
1 discussion promptβ€’Total 30 minutes
  • Module 3 Discussionβ€’30 minutes

Welcome to Module 4, Best Practices in Crisis Communications. This module will look at crisis communication as a crucial aspect of any organization's public relations strategy. A crisis can negatively impact an organization's reputation, credibility, or brand. Therefore, it is essential to anticipate crises and plan ahead using effective crisis communication strategies including transparency, using the right communication channels, and providing timely and consistent messaging.

What's included

1 video1 reading1 assignment1 discussion prompt

1 videoβ€’Total 27 minutes
  • Best Practices in Crisis Communicationsβ€’27 minutes
1 readingβ€’Total 3 minutes
  • Required Readings and Resourcesβ€’3 minutes
1 assignmentβ€’Total 20 minutes
  • Module 4 Knowledge Checkβ€’20 minutes
1 discussion promptβ€’Total 30 minutes
  • Module 4 Discussionβ€’30 minutes

Earn a career certificate

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Instructor

Instructor ratings
3.9 (10 ratings)
University of California, Irvine
3 Coursesβ€’11,657 learners

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EG
Β·

Reviewed on Aug 22, 2024

Excellent course which takes you through the nitty gritty of external communication for an organisation

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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