Introduction to Tech Entrepreneurship
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Introduction to Tech Entrepreneurship
Instructor: Anuradha Narasimhan
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106 reviews
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What you'll learn
Spotting and Evaluating Opportunities: Master the art of identifying high-potential opportunities across diverse markets.
Innovation & Venture Creation: Dive into the entrepreneurial process to understand what makes tech ventures successful.
Business Model Development: Learn to design and validate scalable business models with various frameworks.
Go-To-Market Strategies: Craft effective marketing and launch plans for your venture.
Skills you'll gain
- Go To Market Strategy
- Market Research
- Entrepreneurial Finance
- Value Propositions
- Customer Insights
- Persona Development
- Market Opportunities
- Business Modeling
- Oral Expression
- Presentations
- Sales Presentations
- Product Strategy
- Communication
- Verbal Communication Skills
- Product Development
- Financial Statements
- Entrepreneurship
- Financial Statement Analysis
- Innovation
Details to know
See how employees at top companies are mastering in-demand skills
There are 4 modules in this course
Course Overview
Unlock your entrepreneurial potential with "Introduction to Tech Entrepreneurship", an online course by the pioneering Desai-Sethi School of Entrepreneurship at IIT Bombay. Specifically designed for aspiring innovators in vibrant emerging economies such as India, the Middle East, Southeast Asia, and Africa, this dynamic four-week program is your ultimate gateway to mastering the skills and tools required to build and thrive in the ever-evolving tech start-up ecosystem. Why Choose This Course? - Learn from Experts at IIT Bombay: Indiaβs leading institution for innovation and entrepreneurship. - Tailored for Emerging Markets: Focused on local relevance with practical case studies and real-life entrepreneurial success stories. - Hands-On Learning Experience: Gain actionable insights through interactive video lectures, discussion forums, and practical exercises. - Career Transformation: Build essential skills like opportunity identification, business modelling, and entrepreneurial finance to kick-start your tech venture or innovate within your organization
This module introduces the essential aspects of becoming an entrepreneur, focusing on the mindset needed to identify opportunities and innovate technologically. It covers how to recognise problems as potential business opportunities, differentiate types of innovation and startups, and understand the entrepreneurial ecosystem that supports tech venture creation and growth.
What's included
10 videos4 readings3 assignments3 discussion prompts
10 videosβ’Total 77 minutes
- Course Introductionβ’10 minutes
- Meet Your Instructorβ’1 minute
- What it takes to be an Entrepreneurβ’2 minutes
- What it takes to be an Entrepreneur - Guest Entrepreneurβ’11 minutes
- What are Problems / Opportunitiesβ’8 minutes
- Opportunity Identification β’10 minutes
- Creativity β Innovation β Entrepreneurship β’8 minutes
- Types of Innovation β’8 minutes
- Innovation to Startupβ’9 minutes
- Entrepreneurial Ecosystem β’9 minutes
4 readingsβ’Total 45 minutes
- Instructor's Noteβ’10 minutes
- Course Syllabusβ’15 minutes
- Opportunity and Entrepreneurshipβ’10 minutes
- Innovation in Tech Entrepreneurshipβ’10 minutes
3 assignmentsβ’Total 120 minutes
- Graded Quiz: What it takes to be an Entrepreneur?β’60 minutes
- Practice Quiz: Opportunity and Entrepreneurship β’30 minutes
- Practice Quiz: Innovation in Tech Entrepreneurship β’30 minutes
3 discussion promptsβ’Total 30 minutes
- Meet and Greetβ’10 minutes
- Sharing Personal Entrepreneurial Aspirations and Tech Ideas β’10 minutes
- Addressing Societal Challenges through Tech Innovationβ’10 minutes
This module focuses on creating and delivering customer value through understanding customer needs, segmenting markets, and developing user personas. It covers the customer discovery process, crafting a strong value proposition, and translating it into product development. The module also addresses pricing strategies, sales and go-to-market approaches, and effective branding and marketing techniques.
What's included
9 videos2 readings3 assignments1 discussion prompt
9 videosβ’Total 78 minutes
- Identifying Problems & Opportunities β’10 minutes
- Understanding Customer Valueβ’8 minutes
- Customer Segmentation & User Personasβ’8 minutes
- Customer Discovery Processβ’9 minutes
- Crafting Customer Value Proposition β’11 minutes
- Product Development from CVP β’10 minutes
- Pricing Approachesβ’8 minutes
- Sales & Go-to-Market Strategies β’8 minutes
- Branding & Purpose β’6 minutes
2 readingsβ’Total 20 minutes
- Customer Discovery Processβ’10 minutes
- Product Development and Go-to-Marketβ’10 minutes
3 assignmentsβ’Total 120 minutes
- Graded Quiz: Customer Value Proposition, Product Development and Go-to-Marketβ’60 minutes
- Practice Quiz: Customer Value Propositionβ’30 minutes
- Practice Quiz: Product Development and Go-to-Marketβ’30 minutes
1 discussion promptβ’Total 10 minutes
- Segmenting Mobile Phone Customers (B2C)β’10 minutes
This module provides an introduction to key finance and accounting concepts for entrepreneurs. It covers financial statements, unit economics, business and financial planning, valuation methods and introduces learners to entrepreneurial finance stages and sources that they might need for their entrepreneurial journey.
What's included
12 videos2 readings3 assignments
12 videosβ’Total 97 minutes
- Introduction to Finance and Accounting Termsβ’10 minutes
- Basic Financial Statements β’12 minutes
- Income Statement β’5 minutes
- Balance Sheetβ’8 minutes
- Cash Flowβ’6 minutes
- Unit Economicsβ’11 minutes
- Business Planning β’8 minutes
- Financial Planningβ’6 minutes
- Start up finance cycleβ’6 minutes
- Stages & Sources of Entrepreneurial Financeβ’8 minutes
- Value and Valuationβ’7 minutes
- Venture Capital Fundingβ’10 minutes
2 readingsβ’Total 20 minutes
- Fundamentals of Startup Financeβ’10 minutes
- Funding your Tech Startupβ’10 minutes
3 assignmentsβ’Total 120 minutes
- Graded Quiz: Entrepreneurial Financeβ’60 minutes
- Practice Quiz: Fundamentals of Startup Financeβ’30 minutes
- Practice Quiz: Funding your Tech Startupβ’30 minutes
This module focuses on developing and communicating effective business models. It introduces the Business Model Canvas (BMC) from both demand and supply perspectives, covering key elements like customer segments, value propositions, resources, and activities. The module also guides learners on essential communication skills and creating an impactful investor pitch deck to attract potential investors.
What's included
6 videos2 readings3 assignments1 peer review
6 videosβ’Total 53 minutes
- Business Modelsβ’10 minutes
- BMC β Demand Sideβ’9 minutes
- BMC - Supply Sideβ’9 minutes
- Communication Basicsβ’9 minutes
- Investors Pitchingβ’10 minutes
- Course Closureβ’6 minutes
2 readingsβ’Total 20 minutes
- The Lean Startup Methodologyβ’10 minutes
- Communication and Pitchingβ’10 minutes
3 assignmentsβ’Total 120 minutes
- Graded Quiz: Business Model Canvas and Pitching β’60 minutes
- Practice Quiz: Business Model Canvasβ’30 minutes
- Practice Quiz: Communication and Pitching β’30 minutes
1 peer reviewβ’Total 60 minutes
- Introduction to Tech Entrepreneurship [Optional]β’60 minutes
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Reviewed on Jun 28, 2025
It feels great to get my first course it too from iit bombay and professor anu is now my favourite teacher. Thanks for the great experience team DSSE ,Coursera and especially professor Anu.
Reviewed on Apr 17, 2025
excellent course to take. Covers all basics for entrepreneurship
Reviewed on Sep 24, 2025
Got a great insight from Annuradha ma'am about the tech enterpreneurship, loved the course.
Frequently asked questions
With a booming start-up ecosystem in regions like India, Southeast Asia, and Africa, the opportunities for tech-driven solutions are immense. This course equips you with the tools and frameworks to navigate the challenges and seize the opportunities unique to these markets. Learn how to create scalable solutions that make a meaningful impact.
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
More questions
Financial aid available,
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