Leadership Communication for Maximum Impact: Storytelling
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Leadership Communication for Maximum Impact: Storytelling
This course is part of Organizational Leadership Specialization
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There are 4 modules in this course
Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.
What's included
6 videos3 readings
6 videos•Total 32 minutes
- Introduction to Course 2 with Dean Blount•1 minute
- Introduction to Module 1•3 minutes
- What Makes Brands Great•7 minutes
- The Branding-You Audit•9 minutes
- Branding-You Insight•4 minutes
- Goals•8 minutes
3 readings•Total 30 minutes
- Pre-Course Survey•10 minutes
- Meet Your Professors•10 minutes
- Course Grading & Logistics•10 minutes
In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also be introduced to the concept of visual mind mapping as a way of helping you to effectively structure your story.
What's included
5 videos
5 videos•Total 25 minutes
- Introduction to Module 2•2 minutes
- The Power of Storytelling•5 minutes
- It All Starts with the Audience•8 minutes
- The Structure of a Great Story – Visual Mind Mapping•6 minutes
- Visual Narrative Mapping Applied•5 minutes
Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most effective crisis responders have planned for the unplanned and recognize that there is a big difference between knowing what to do ... and being ready to do it.
What's included
5 videos
5 videos•Total 23 minutes
- Introduction to Module 3•1 minute
- Crisis Response: Maximum Exposure, Minimum Delay•6 minutes
- Critical Audiences: Know who they are and how to reach them ... in a hurry•5 minutes
- The Rules of Crisis Media Engagement: "The network is calling. Now what?"•5 minutes
- Planning for the Unplanned: Know what to do ... and be ready to do it•6 minutes
Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.
What's included
6 videos2 readings1 peer review
6 videos•Total 32 minutes
- Introduction to Module 4•1 minute
- Leadership Storytelling and Innovation 1•5 minutes
- Innovation and Storytelling Round Table: What is innovation and the leader’s role•11 minutes
- Innovation and Storytelling Round Table 2: Practical Examples•10 minutes
- Leadership Storytelling and Innovation 2•4 minutes
- Conclusion of Course 2 with Dean Blount•1 minute
2 readings•Total 20 minutes
- Post-Course Survey•10 minutes
- Optional Readings•10 minutes
1 peer review•Total 120 minutes
- Building Your Leadership Capacity•120 minutes
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IESE Business School
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Reviewed on Feb 10, 2016
Very good course with a lot of great speakers. I would recommend this course to anyone wanting to broaden their leadership and communication abilities
Reviewed on Aug 5, 2020
I found this course to be very informative, engaging and timely. Really impressed with the Northwestern Org Leadership course structure so far!
Reviewed on Jun 6, 2020
More questions after each module will help to understand the sub topics very clearly. Content is excellent. The final exercise covers a detail of every section.
Frequently asked questions
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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