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URL: https://www.coursera.org/learn/marketing-management-essentials-market-analysis

⇱ Marketing Management Essentials: Market Analysis | Coursera

Marketing Management Essentials: Market Analysis

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Marketing Management Essentials: Market Analysis

Included with

Gain insight into a topic and learn the fundamentals.
4.5

13 reviews

Beginner level
No prior experience required
2 hours to complete
Gain insight into a topic and learn the fundamentals.
4.5

13 reviews

Beginner level
No prior experience required
2 hours to complete

What you'll learn

  • Understand the 5C analysis

  • Analyze market opportunities and threats

  • Evaluate a company's market position

Details to know

Shareable certificate

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Assessments

1 assignment

Taught in English
Flexible schedule
Learn at your own pace

There is 1 module in this course

In this course, you will discover the essentials of marketing management in a concise course that covers market analysis, strategy, and execution. Master the 5C analysis to understand the market and your company's position, enabling strategic decision-making and market opportunity assessment to elevate your marketing expertise efficiently.

In this course we will cover the importance of understanding customers, competitors, collaborators, context, and the company itself for making informed business decisions.

What's included

4 videos5 readings1 assignment

4 videos•Total 25 minutes
  • Introduction to the 5C Analysis•6 minutes
  • The SWOT Matrix•7 minutes
  • The BCG Matrix•7 minutes
  • The Ansoff Matrix•5 minutes
5 readings•Total 85 minutes
  • About the Professor•5 minutes
  • About the Course•5 minutes
  • A Note on Course Materials•10 minutes
  • The 5C Analysis•60 minutes
  • Rate this Course!•5 minutes
1 assignment•Total 10 minutes
  • Graded Assessment •10 minutes

Instructor

IE Business School
8 Courses•4,967 learners

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Showing 3 of 13

S
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Reviewed on Jun 14, 2026

Content is good and engaging. But the video background music is irritating. Also, assignment question's difficulty level can be improved.

Frequently asked questions

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Financial aid available,