VOOZH about

URL: https://www.coursera.org/learn/marketing-management-essentialsthe-marketing-plan-structure

⇱ Marketing Management Essentials:The Marketing Plan Structure | Coursera

Marketing Management Essentials:The Marketing Plan Structure

Ends soon! Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Marketing Management Essentials:The Marketing Plan Structure

2,331 already enrolled

Included with

Gain insight into a topic and learn the fundamentals.
4.6

13 reviews

Beginner level
No prior experience required
1 hour to complete
Gain insight into a topic and learn the fundamentals.
4.6

13 reviews

Beginner level
No prior experience required
1 hour to complete

What you'll learn

  • Understand the marketing management process

  • Develop a structured marketing plan

  • Execute and track marketing initiatives

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment

Taught in English
Flexible schedule
Learn at your own pace

There is 1 module in this course

In this course, you will embark on a journey through the fundamentals of marketing management. You'll learn the steps to understand the market and consumer behavior, create and deliver a strategic marketing plan, and capture value for profit and brand growth. Engage customers effectively and measure success with key performance indicators for impactful marketing outcomes. Develop, execute, and monitor marketing strategies to achieve your business goals.

In this course, we will dive into the key components of effective marketing management, detailing the steps involved in crafting a strategic marketing plan. We will cover the entire marketing management cycle, from planning, through execution and monitoring, ensuring we meet our objectives and outcomes.

What's included

4 videos4 readings1 assignment

4 videos•Total 19 minutes
  • The Marketing Plan Structure•3 minutes
  • Building the Executive Introduction of Your Marketing Plan•2 minutes
  • Building the Strategy of Your Marketing Plan•10 minutes
  • Building the Operations of Your Marketing Plan•4 minutes
4 readings•Total 30 minutes
  • About the Professor•5 minutes
  • About the Course•10 minutes
  • A Note on Course Materials•10 minutes
  • Rate this Course!•5 minutes
1 assignment•Total 10 minutes
  • Graded Assessment•10 minutes

Instructor

IE Business School
8 Courses•4,967 learners

Explore more from Marketing

Why people choose Coursera for their career

👁 Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
👁 Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
👁 Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
👁 Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,