Marketing Project Management and Strategy Fundamentals
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Marketing Project Management and Strategy Fundamentals
This course is part of Marketing Specialist Professional Certificate
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What you'll learn
Create and manage project task cards in Trello using due dates, checklists, and key project management acronyms.
Apply the SMART framework to set measurable marketing goals and write concise internal updates for your team.
Share and manage documents in cloud-based collaboration tools by assigning correct permission roles and verifying access.
Define core marketing concepts and apply a SWOT analysis to evaluate a product's strategic position in the market.
Skills you'll gain
- Strategic Planning
- Marketing Strategies
- Project Management Life Cycle
- Marketing Operations
- Target Audience
- Identity and Access Management
- Project Management
- Goal Setting
- Marketing Communications
- Digital Marketing
- Strategic Marketing
- Marketing
- Marketing Planning
- Marketing Strategy and Techniques
- Marketing Analytics
- Value Propositions
- Smart Goals
- Business Communication
Tools you'll learn
Details to know
March 2026
See how employees at top companies are mastering in-demand skills
Build your Business Strategy expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Coursera
There are 9 modules in this course
Build the essential skills to contribute to real marketing projects from day one. In this course, you will develop practical competencies across four key areas: project management, professional communication, digital collaboration, and marketing strategy.
You will work with industry-standard tools like Trello to organize and track tasks, apply the SMART framework to set clear, measurable goals, and use cloud-based platforms to share documents securely with your team. You will also gain hands-on experience with core marketing concepts — including target audiences, value propositions, and SWOT analysis — that form the foundation of strategic decision-making in any marketing role. Designed for those entering the field of digital marketing, this course connects everyday workplace tasks to the bigger picture of how marketing teams operate. Each skill you build translates directly into actions you will take in a real job: updating project boards, posting team updates, adjusting file permissions, and drafting strategic analyses. By the end, you will be ready to contribute confidently to a marketing team as a productive, organized, and strategic collaborator.
You will learn essential project management vocabulary that enables clear, efficient communication across marketing teams and stakeholders.
What's included
2 videos2 readings1 assignment
2 videos•Total 9 minutes
- Project Management Language Matters in Digital Marketing•3 minutes
- Essential Project Management Acronyms for Marketing Professionals•6 minutes
2 readings•Total 18 minutes
- Decoding Project Management Communication in Marketing Teams•8 minutes
- How-to Guide: Recognizing PM Acronyms in Marketing Communications•10 minutes
1 assignment•Total 3 minutes
- Project Management Acronyms Knowledge Check •3 minutes
You will demonstrate practical skill in using Trello to organize marketing project work through structured task card creation with assignments, due dates, and actionable checklists.
What's included
2 videos2 readings2 assignments
2 videos•Total 10 minutes
- Organized Task Management Transforms Marketing Team Performance•3 minutes
- Trello Fundamentals for Marketing Project Organization•7 minutes
2 readings•Total 15 minutes
- Building Effective Task Cards for Marketing Campaign Management•8 minutes
- N-Podcast: Creating and Populating Task Cards for a Marketing Campaign•7 minutes
2 assignments•Total 15 minutes
- Project Management Tools Application Assessment•12 minutes
- Trello Task Card Creation - Practice Quiz•3 minutes
You will learn the essential skill of distilling complex project information into clear, impactful updates that maintain team alignment in fast-paced digital marketing environments.
What's included
1 video1 reading2 assignments
1 video•Total 7 minutes
- The Hidden Cost of Verbose Communication in Marketing Teams•7 minutes
1 reading•Total 7 minutes
- Essential Techniques for Clear Project Communication•7 minutes
2 assignments•Total 17 minutes
- Create Professional Five-Bullet Project Updates•12 minutes
- Concise Communication Fundamentals Assessment•5 minutes
You will learn the SMART framework for establishing clear, measurable goals and performance metrics that drive successful marketing initiatives and team accountability.
What's included
2 videos1 reading3 assignments
2 videos•Total 14 minutes
- SMART Goals Transform Marketing Team Performance•4 minutes
- SMART Goal Components in Action - Real Marketing Examples•10 minutes
1 reading•Total 10 minutes
- The Complete SMART Framework for Marketing Success•10 minutes
3 assignments•Total 32 minutes
- SMART Framework Mastery Evaluation•15 minutes
- Develop Comprehensive SMART Marketing Goals and Metrics•15 minutes
- SMART Framework Application Assessment•2 minutes
You will learn the foundational knowledge of user permission structures in collaborative platforms, enabling them to identify and understand different access levels essential for secure document sharing in digital marketing environments.
What's included
3 videos1 reading1 assignment
3 videos•Total 16 minutes
- Permission Control Matters in Digital Marketing•3 minutes
- Understanding User Roles and Permission Structures•8 minutes
- Identifying User Roles Across Major Platforms•5 minutes
1 reading•Total 8 minutes
- Platform-Specific User Role Implementations•8 minutes
1 assignment•Total 3 minutes
- User Role Recognition Knowledge Check•3 minutes
You will learn practical document sharing workflows and verification processes, ensuring reliable delivery and appropriate access confirmation in professional digital marketing environments.
What's included
2 videos1 reading3 assignments
2 videos•Total 21 minutes
- Document Sharing Workflows and Best Practices•10 minutes
- Complete Document Sharing Workflow Implementation•11 minutes
1 reading•Total 10 minutes
- Advanced Verification Techniques and Troubleshooting•10 minutes
3 assignments•Total 34 minutes
- Professional Document Collaboration Mastery•15 minutes
- Complete Marketing Campaign Sharing Implementation•16 minutes
- Document Sharing and Verification Assessment•3 minutes
You will learn foundational marketing concepts by defining target audiences with precision and creating compelling value propositions that communicate concrete, differentiated benefits to customers.
What's included
3 videos1 reading1 assignment
3 videos•Total 23 minutes
- Fundamental Marketing Concepts: Target Audience and Value Proposition•6 minutes
- Target Audience and Value Proposition Fundamentals•9 minutes
- Understanding Target Audience Through Practical Analysis •7 minutes
1 reading•Total 8 minutes
- Strategic Audience Identification and Value Creation•8 minutes
1 assignment•Total 3 minutes
- Marketing Concepts Knowledge Check•3 minutes
You will learn the SWOT analysis framework by systematically categorizing internal strengths and weaknesses alongside external opportunities and threats to create strategic business insights for decision-making.
What's included
3 videos1 reading2 assignments
3 videos•Total 24 minutes
- Apply SWOT Framework for Product Analysis•5 minutes
- Strategic Product Analysis Using SWOT Framework•11 minutes
- Applying SWOT Framework for Product Analysis Using Templates•8 minutes
1 reading•Total 10 minutes
- SWOT Framework for Product Analysis•10 minutes
2 assignments•Total 15 minutes
- Marketing Fundamentals and SWOT Analysis Assessment•12 minutes
- Product SWOT Analysis Application Knowledge Check•3 minutes
You will create a comprehensive marketing strategy document that integrates project management, communication, collaboration, and strategic analysis skills. This project simulates real-world marketing planning by combining task management, team communication, document sharing, and strategic framework application into a cohesive deliverable.
What's included
3 readings1 assignment
3 readings•Total 65 minutes
- Why This Project Matters•10 minutes
- Project Requirements•10 minutes
- Assignment: Marketing Strategy Package Development•45 minutes
1 assignment•Total 15 minutes
- Graded Quiz: Marketing Strategy Package Development•15 minutes
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