Social Media Marketing
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Social Media Marketing
This course is part of multiple programs.
Instructors: SkillUp
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What you'll learn
Gain essential skills in social media marketing and management to elevate your digital marketing and growth hacking journey.
Develop a social media strategy by mastering planning, goal-setting, and platform selection across channels like Facebook, Instagram, LinkedIn, & X.
Create and manage engaging content across various formats using tools like Canva & inVideo for enhanced audience interaction and community building.
Analyze and optimize performance using key metrics and management tools to monitor campaigns, measure engagement, and refine strategies.
Skills you'll gain
- Content Optimization
- Drive Engagement
- Social Media Content
- Content Creation
- Content Development and Management
- Brand Strategy
- Market Research
- Social Media Analytics
- Growth Strategies
- Content Strategy
- Social Media
- Digital Marketing
- Social Media Marketing
- Social Media Management
- Social Media Strategy
- Content Scheduling
- Content Performance Analysis
- Social Media Campaigns
Tools you'll learn
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
With over 6 billion people using social media globally (Statista), social media is a critical driver of brand visibility, engagement, and growth. Whether you're an aspiring social media manager, marketer, entrepreneur, or freelancer, this course gives you a solid foundation in strategy and management for marketing success.
You’ll learn to plan, create, manage, and analyze content on key platforms like Instagram, Facebook, LinkedIn, X, and TikTok. You’ll explore organic social media, how to build brand-aligned strategies, and growth hacking techniques to expand your reach. You’ll learn to craft effective posts using text, images, videos, stories, and user-generated content (UGC), with tools like Canva and inVideo. Also, learn how to write compelling captions and schedule posts for maximum impact. Further, you’ll dive into community management and analytics and learn how to engage audiences, respond to comments and direct messages (DMs), and build loyalty. You’ll also learn to track performance through metrics like likes, shares, comments, and reach. If you’re keen to boost a brand’s social presence and harness the full power of social media, enroll today!
This module provides a foundational understanding of social media planning and strategy. It covers the core principles of organic social media, its role in digital marketing, and how it differs from paid strategies. You will learn how to develop an effective social media strategy, including setting clear goals, identifying target audiences, and selecting the right platforms based on brand objectives. Further you will learn growth hacking approaches to organic social media to grow your audience. By the end of this module, you will have a structured approach to planning and executing organic social media campaigns that align with business goals.
What's included
5 videos2 readings3 assignments6 plugins
5 videos•Total 35 minutes
- Course Introduction•4 minutes
- Introduction to Social Media Marketing•6 minutes
- The Impact of Organic Social Media•9 minutes
- The Social Media Planning Process•9 minutes
- Choosing the Right Platforms for Your Brand•7 minutes
2 readings•Total 7 minutes
- Course Overview•5 minutes
- Summary and Highlights: Social Media Planning and Strategy•2 minutes
3 assignments•Total 50 minutes
- Graded Quiz: Social Media Planning and Strategy•30 minutes
- Practice Quiz: Understanding Organic Social Media•10 minutes
- Practice Quiz: Social Media Strategy Development•10 minutes
6 plugins•Total 67 minutes
- Reading: How to Make the Most of This Course•2 minutes
- Reading: Fundamentals of Organic Social Media•10 minutes
- Reading: Fundamentals of Growth Hacking in Social Media •10 minutes
- Activity: Analyzing Organic Strategies•15 minutes
- Reading: Guide to Social Media Strategy•10 minutes
- Lab: Creating a Basic Social Media Plan•20 minutes
This module focuses on the essentials of content creation and calendarization for social media. You will explore different content types, best practices for optimizing content, and strategies for maintaining a consistent brand voice. The module also covers social media calendarization, ensuring that content is planned, scheduled, and optimized for maximum engagement. The module also covers how growth hacking can be leveraged for User-Generated Content (UGC) and social media content. By the end of this module, you will be able to create, optimize, and schedule high-performing social media effectively.
What's included
9 videos1 reading4 assignments7 plugins
9 videos•Total 68 minutes
- Introduction to Content Types•7 minutes
- Understanding Text, Image, and Video Posts•7 minutes
- Leveraging Stories and User-Generated Content (UGC)•7 minutes
- Writing Captions That Drive Engagement•8 minutes
- Visual Content Optimization•8 minutes
- Maintaining a Consistent Brand Voice•7 minutes
- Importance of a Social Media Calendar•7 minutes
- Optimizing Post Timing and Frequency•9 minutes
- Tools and Platforms for Social Media Scheduling•8 minutes
1 reading•Total 6 minutes
- Summary and Highlights: Content Creation and Calendarization•6 minutes
4 assignments•Total 60 minutes
- Graded Quiz: Content Creation and Calendarization•30 minutes
- Practice Quiz: Content Types for Organic Social Media•10 minutes
- Practice Quiz: Content Best Practices and Optimization•10 minutes
- Practice Quiz: Social Media Calendarization•10 minutes
7 plugins•Total 95 minutes
- Reading: Guide to leveraging growth hacking for User-Generated Content (UGC) •10 minutes
- Reading: Guide to Social Media Post Formats•10 minutes
- Lab: Creating Engaging Content•20 minutes
- Reading: Best Practices for Social Media Content•10 minutes
- Lab: Content Optimization Exercise•15 minutes
- Reading: Guide to Social Media Calendarization•10 minutes
- Lab: Creating a Social Media Calendar•20 minutes
This module focuses on managing and analyzing social media activities effectively. You will explore techniques for building and nurturing an online community, responding to comments and direct messages (DMs), and using engagement strategies. Further you will explore practices of growth hacking in growing your social media community. The module also covers social media analytics, helping you track organic performance metrics such as likes, shares, comments, and reach to refine content strategies. Additionally, you will get experience with social media management tools for scheduling, monitoring, and analyzing performance. By the end of this module, you will have the skills required to manage social media platforms efficiently and make data-driven decisions.
What's included
6 videos1 reading4 assignments6 plugins
6 videos•Total 37 minutes
- Introduction to Community Management•5 minutes
- Engagement Techniques and Handling DMs•6 minutes
- Understanding Key Social Media Metrics•6 minutes
- Leveraging Insights for Strategy•7 minutes
- Overview of Social Media Management Tools•6 minutes
- Monitoring and Scheduling with Social Media Management Tools•6 minutes
1 reading•Total 5 minutes
- Summary and Highlights: Social Media Management and Analytics•5 minutes
4 assignments•Total 60 minutes
- Graded Quiz: Social Media Management and Analytics•30 minutes
- Practice Quiz: Social Media Community Management•10 minutes
- Practice Quiz: Social Media Analytics and Insights•10 minutes
- Practice Quiz: Tools for Social Media Management•10 minutes
6 plugins•Total 88 minutes
- Reading: Guide to Community Building on Social Media•10 minutes
- Lab: Community Engagement•20 minutes
- Reading: A Guide to Social Media Analytics•10 minutes
- Lab: Analytics Review Activity •20 minutes
- Reading: Guide to Social Media Management Tools•8 minutes
- Lab: Tool Comparison and Practice•20 minutes
The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a graded quiz to test and reinforce your understanding of concepts.
What's included
1 video2 readings1 assignment1 app item2 plugins
1 video•Total 6 minutes
- Course Wrap-Up•6 minutes
2 readings•Total 4 minutes
- Congratulations and Next Steps•2 minutes
- Team and Acknowledgments•2 minutes
1 assignment•Total 60 minutes
- Final Quiz: Social Media Marketing•60 minutes
1 app item•Total 20 minutes
- Final Submission: Social Media Management for a Brand•20 minutes
2 plugins•Total 68 minutes
- Final Project: Social Media Management for a Brand•60 minutes
- Reading: Course Glossary•8 minutes
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Reviewed on May 12, 2026
Some concepts became repetitive. And some minor details about what features existed on some social media platforms were out-of-date.
Frequently asked questions
This course is designed for professionals who want to start a career or develop their skills in social media management or digital marketing.
It is ideal for entrepreneurs, startup founders, small business owners, bloggers, influencers, and recent graduates aiming to enter the digital marketing field.
A social media strategy is a structured plan that outlines your goals, target audience, platform selection, content plan, and success metrics. It ensures your efforts are aligned with your brand and business objectives.
Growth hacking in social media means using creative, strategic techniques to grow your audience quickly—without relying on big ad budgets. It involves experimenting with content styles, trending topics, hashtags, and platform features to increase visibility and engagement in a short time. It's a fast-moving, results-focused approach to building your presence.
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