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Social Media Marketing

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Social Media Marketing

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Gain insight into a topic and learn the fundamentals.
4.5

11 reviews

Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.5

11 reviews

Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop targeted strategies for Facebook, Instagram, YouTube, LinkedIn, X, and Pinterest

  • Create engaging content and high-performing ads tailored to each platform

  • Track metrics, analyze audience behavior, and refine campaigns with data

  • Build and manage end-to-end social media campaigns using tools and calendars

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

12 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Social Media Marketing and Brand Advocacy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

This social media marketing course equips you with the skills to build, optimize, and scale your brand across major social platforms. Begin with foundational concepts, including brand management, buyer personas, storytelling, content planning, and key social media metrics, supported by real-world case studies from Nike, KFC, and Starbucks.

Next, dive into platform-specific execution for Facebook, Instagram, YouTube, LinkedIn, X, and Pinterest. Learn how to create and optimize ads, leverage AI-driven algorithms, use Meta Business Suite, YouTube Shorts, Canva, LinkedIn profile tools, X Pro, and Pinterest Business Hub. You’ll also master campaign planning, content calendars, analytics, and social listening to track sentiment, refine strategy, and boost engagement across B2B, B2C, and D2C segments. By the end of this course, you will be able to: - Build & Execute Platform Strategies: Create tailored plans for Facebook, Instagram, YouTube, LinkedIn, X, and Pinterest - Create & Optimize Content: Design posts, videos, ads, and engagement-driven brand assets - Analyze & Improve Performance: Use metrics, targeting, and social listening tools for data-driven decisions - Plan & Scale Campaigns: Use calendars, tools, and automation to manage multi-platform social media campaigns Ideal for beginners, entrepreneurs, creators, and marketers looking to develop real-world social media expertise, no prior experience required.

This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills.

What's included

127 videos10 assignments

127 videos•Total 426 minutes
  • Social Media Marketing Introduction•4 minutes
  • What Will You Learn•2 minutes
  • Introduction to Social Media Marketing Overview•1 minute
  • Current Trends in Digital and Social Media•2 minutes
  • Social Brand Management•3 minutes
  • Social Brand Management Case Study•1 minute
  • Engaging Users Through Social Channels•3 minutes
  • Significance and Role of Social Media•4 minutes
  • Social Media Marketing Benefits Goals and Elements•3 minutes
  • Search Engine Optimization Search Engine Marketing and Social Media Marketing•2 minutes
  • Defining and Creating a Buyer Persona•3 minutes
  • Introduction to Social Media Strategy•1 minute
  • Elements of Social Media Strategy•3 minutes
  • Social Media •3 minutes
  • Content Media Types and Storytelling•3 minutes
  • Case Study Nikes Play For The World Campaign•1 minute
  • Case Study KFCs Michelin Impossible Campaign•2 minutes
  • Case Study Starbucks Social Media Engagement•2 minutes
  • Key Social Media Metrics•2 minutes
  • Organic Posting•3 minutes
  • Quick Recap•3 minutes
  • Introduction to Facebook Page and Posts•1 minute
  • Meta Moving to AI-Recommended Content•2 minutes
  • Facebook Feed Algorithm•2 minutes
  • Ranking Facebook Feeds Using ML Algorithm•2 minutes
  • Facebook Elements•3 minutes
  • Demo Creating Facebook Business Page•6 minutes
  • Demo Switching Profiles•4 minutes
  • Demo Facebook Business Page Optimization Top Menu•10 minutes
  • Demo Facebook Business Page Optimization Edit Options•11 minutes
  • Demo Facebook Business Page Optimization Manage Page•7 minutes
  • Types of Posts•3 minutes
  • Demo Creating Facebook Business Page Post•4 minutes
  • Demo Scheduling a Facebook Business Page Post•9 minutes
  • Demo Facebook Page Plugin•3 minutes
  • Quick Recap•2 minutes
  • Facebook Business Page Optimization - Manage Page •7 minutes
  • Facebook Business Page Optimization - Top Menu•10 minutes
  • Introduction to Instagram Posts•1 minute
  • Instagram Reels•3 minutes
  • Influencer Marketing on Instagram•3 minutes
  • Quick Recap•1 minute
  • Spotlight•2 minutes
  • Introduction to Facebook and Instagram Ads•2 minutes
  • Meta Business Suite•1 minute
  • Demo Creating Your Meta Business Manager Account•1 minute
  • Demo Creating and Adding Business Pages•5 minutes
  • Facebook Ads Algorithm•2 minutes
  • Meta Ads Goals and Campaign Objectives•3 minutes
  • Types of Meta Ads•3 minutes
  • Facebook Ads Structure•1 minute
  • Demo Setting up Facebook Audience Targeting•10 minutes
  • Demo Creating Brand Awareness Ads Campaign Level•15 minutes
  • Demo Creating Brand Awareness Ads Ad Set Level•12 minutes
  • Demo Creating Brand Awareness Ads Ads Level•6 minutes
  • Demo Creating a Web Traffic Ad•8 minutes
  • Demo Creating Lead Generation Ads•8 minutes
  • Demo Facebook Creative Hub•5 minutes
  • Facebook Bid Strategies•2 minutes
  • Campaign Budget Optimization (CBQ) or Advantage Campaign Budget (ACB)•1 minute
  • Importance of Facebook Pixels•1 minute
  • Demo Creating Facebook Pixel and Event•10 minutes
  • Facebook Remarketing Strategy•2 minutes
  • Performance Monitoring and Analytics•4 minutes
  • Demo Spying on Your Competitor Facebook Ads•4 minutes
  • Case Study Swiggys First Facebook Augmented Reality Ad•3 minutes
  • Quick Recap•4 minutes
  • Introduction to YouTube Marketing•1 minute
  • YouTube Influencer Marketing•3 minutes
  • YouTube Strategies•3 minutes
  • Types of YouTube Videos•3 minutes
  • YouTube AdTypes and Categories•3 minutes
  • Demo YouTube Ads•2 minutes
  • Case Study Adidas and Ad Sequencing•1 minute
  • YouTube Shorts•1 minute
  • YouTube Influencer Collaboration•3 minutes
  • Tools to Create YouTube Videos•1 minute
  • Demo Video Making Powtoon•5 minutes
  • Demo Video Making Canva•4 minutes
  • Quick Recap•3 minutes
  • Introduction to LinkedIn Marketing•1 minute
  • Organic LinkedIn Marketing Elements and Objectives•3 minutes
  • Connection Categories•1 minute
  • Objectives of LinkedIn Personal Profile Optimization•1 minute
  • Profile Elements: Profile Picture, Cover Image Name, and Headline•2 minutes
  • Profile Elements: About, Featured Section, Experience, and Skills•1 minute
  • Profile Elements: Endorsements, Recommendations, and Connections•2 minutes
  • My Network Feature•2 minutes
  • Personal Branding On LinkedIn•2 minutes
  • Content Elements of LinkedIn•4 minutes
  • Demo Creating a LinkedIn Business Page•6 minutes
  • LinkedIn Profile, Posts, and Page Analytics•3 minutes
  • LinkedIn Tools•1 minute
  • Demo LinkedIn Tools - Crystal, Lusha, and GetEmail•6 minutes
  • Demo LinkedIn Profile Score•3 minutes
  • Inorganic LinkedIn Marketing: Creating B2B Persona•2 minutes
  • LinkedIn Ad Formats•4 minutes
  • Creating LinkedIn Ads•1 minute
  • Demo Creating LinkedIn Ads•34 minutes
  • Quick Recap•3 minutes
  • Spotlight•3 minutes
  • Introduction to X Marketing•1 minute
  • Creating X Ads•4 minutes
  • Twitter Ad Types and Features•3 minutes
  • Ways of Optimizing Twitter Ads•4 minutes
  • The TweetDeck Tool•0 minutes
  • Demo TweetDeck•3 minutes
  • Quick Recap•2 minutes
  • Introduction to Pinterest Marketing•1 minute
  • Overview and Growth of Followers on Pinterest•2 minutes
  • Integrating Website with Pinterest Account•1 minute
  • Creating a Pin and a Board•2 minutes
  • Creating a Business Hub on Pinterest•2 minutes
  • Quick Recap•2 minutes
  • Introduction to Social Media Calendar•1 minute
  • Essential Elements of Social Media Calendar•3 minutes
  • Social Media Planning Tools and Templates•1 minute
  • Social Media Strategy Start-Ups B2B Segment•3 minutes
  • Social Media Strategy B2C and D2C Segments•1 minute
  • Quick Recap•2 minutes
  • Introduction to Social Listening and Monitoring•1 minute
  • Social Listening and Its Benefits•2 minutes
  • Case Studies How Brands Leverage Social Listening•2 minutes
  • Examples How Brands Leverage Social Listening•2 minutes
  • Social Listening and Monitoring Tools•2 minutes
  • Quick Recap•2 minutes
  • Spotlight•2 minutes
10 assignments•Total 120 minutes
  • Quiz on Social Media Marketing Overview•10 minutes
  • Quiz on Facebook Page and Posts•15 minutes
  • Quiz on Instagram Posts•10 minutes
  • Quiz on Facebook and Instagram Ads•15 minutes
  • Quiz on YouTube Marketing•10 minutes
  • Quiz on LinkedIn Marketing•20 minutes
  • Quiz on X Marketing•10 minutes
  • Quiz on Pinterest Marketing•10 minutes
  • Quiz on Social Media Calendar•10 minutes
  • Quiz on Social Listening and Monitoring•10 minutes

This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills.

What's included

2 assignments

2 assignments•Total 240 minutes
  • Assessment for Social Media Marketing 1•120 minutes
  • Assessment for Social Media Marketing 2•120 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings
4.0 (5 ratings)
Simplilearn
87 Courses•77,899 learners

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Frequently asked questions

You’ll learn social media strategy, content creation, ad setup, analytics, campaign planning, audience engagement, social listening, and platform-specific marketing for Facebook, Instagram, YouTube, LinkedIn, X, and Pinterest.

Yes. You’ll learn both organic content strategies and paid ads, including Meta Ads, YouTube Ads, LinkedIn Ads, X Ads, and promoted content on Pinterest.

Absolutely. You’ll use tools like Meta Business Suite, Canva, Powtoon, Crystal, Lusha, GetEmail, X Pro, Pinterest Business Hub, and social listening platforms.

Facebook, Instagram, Meta Ads, YouTube, LinkedIn, X (Twitter), Pinterest, plus cross-platform planning, analytics, and tracking.

Yes. Each module includes demos, real brand examples, and practical exercises to help you apply what you learn immediately.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.