Social Media Marketing : From Beginner to Advanced
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Social Media Marketing : From Beginner to Advanced
This course is part of multiple programs.
Instructors: LearnKartS
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What you'll learn
Build social media strategies for brand growth and engagement.
Create and schedule high-performing content for multiple platforms.
Analyze campaign performance using social analytics tools.
Develop paid and organic social strategies that deliver results.
Skills you'll gain
- Brand Strategy
- Social Media Management
- Advertising Campaigns
- Artificial Intelligence
- Branding
- Social Media Content
- Digital Content
- Brand Marketing
- Customer Analysis
- Target Market
- Social Media
- Online Advertising
- Social Media Campaigns
- Content Scheduling
- Content Creation
- Social Media Marketing
- Digital Advertising
- Content Marketing
- Social Media Strategy
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
In today’s digital world, every scroll, click, and share is an opportunity — and this Social Media Marketing Course shows you exactly how to turn those opportunities into business growth and personal success. Whether you dream of becoming a top digital strategist, scaling your brand, or mastering viral marketing, this course gives you the complete roadmap from beginner to expert.
Learn to build magnetic brands, create high-converting content, and master every major platform — including Facebook, Instagram, LinkedIn, TikTok, and Pinterest — as well as YouTube and X, while also mastering ad campaigns, audience targeting, and discovering how AI can supercharge your marketing with tools like ChatGPT, Gemini, and SocialBee. With hands-on lessons, practical assignments, and proven strategies, you’ll gain the confidence to build campaigns that not only engage — but sell. Whether you’re a business owner, content creator, or aspiring marketer, you’ll finish ready to lead in the digital era. Enroll now and transform your ideas into influence, strategy into cash flow, and presence into power.
Learn the essentials of social media marketing, including what it is, why it’s important, and how to create a strong brand. Explore content marketing strategies, discover endless content ideas, and get familiar with Canva for easy design.
What's included
9 videos3 readings4 assignments
9 videos•Total 36 minutes
- Course Introduction•2 minutes
- What is Social Media Marketing•4 minutes
- Marketing Mythbusters•5 minutes
- Branding Introduction•2 minutes
- What Makes a Powerful Brand?•3 minutes
- How to Create a Brand Style Guide•6 minutes
- Content Marketing 101•5 minutes
- Get Endless Content Ideas•4 minutes
- Get To Know Canva•5 minutes
3 readings•Total 30 minutes
- Understanding Social Media Marketing and Its Impact on Business•10 minutes
- Creating a Strong Brand Presence on Social Media•10 minutes
- Summary•10 minutes
4 assignments•Total 46 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Checkpoint Quiz•4 minutes
- Checkpoint Quiz•12 minutes
Master the creation of compelling content such as graphics, GIFs, videos, and copywriting. Learn to define your customer profiles and use AI tools to create high-quality images and videos quickly.
What's included
12 videos3 readings4 assignments
12 videos•Total 53 minutes
- Find Free to Use Content•6 minutes
- How to Design Impactful Graphics•8 minutes
- Make Captivating GIFs•2 minutes
- Create Powerful Videos•6 minutes
- Exploring Additional Video Formats•6 minutes
- Develop Customer Profiles•3 minutes
- Make Them Feel First•2 minutes
- Master Compelling Copywriting•6 minutes
- Viral Hooks•3 minutes
- Using Hashtags for Greater Reach & Accessibility•4 minutes
- AI for Epic Images•3 minutes
- AI for Quick Videos•4 minutes
3 readings•Total 30 minutes
- Designing Engaging Visual Content for Social Media•10 minutes
- Using Emotional Triggers and Viral Copy to Boost Engagement•10 minutes
- Summary•10 minutes
4 assignments•Total 54 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•12 minutes
Understand how to set up and optimize social media accounts across Facebook, X, Instagram, LinkedIn, Pinterest, YouTube, and TikTok. Learn to create effective paid ads and leverage AI tools like ChatGPT and Google Gemini for content creation and strategy.
What's included
67 videos13 readings24 assignments
67 videos•Total 280 minutes
- Why to Use Facebook To Market Your Business•7 minutes
- How to Create A Facebook Page•3 minutes
- How to Create A Facebook Profile Image•4 minutes
- How to Design A Facebook Cover Image•3 minutes
- How to Update Your Pages Info And Preferences•2 minutes
- How to Post About On Your Facebook Page•10 minutes
- How to Promote Your Page And Get Likes & Engagement•12 minutes
- What is The Difference Between Likes and Followers•2 minutes
- Getting Started with X (Twitter)•3 minutes
- Set Up Your X [Twitter] Account•3 minutes
- How To Use X [Twitter]•5 minutes
- Introduction to LinkedIn for Social Media•3 minutes
- How to Use LinkedIn Profiles•5 minutes
- Create a LinkedIn Page•4 minutes
- How to Use Facebook•6 minutes
- Getting Started with Instagram for Marketing•6 minutes
- Introduction to Pinterest Marketing•4 minutes
- Set Up Your Pinterest Account•4 minutes
- How to Use Pinterest•5 minutes
- TikTok for Beginners•3 minutes
- Set Up Your TikTok Account•4 minutes
- YouTube for Beginners•6 minutes
- How to Use YouTube•4 minutes
- How to Research Compelling Video Topics•3 minutes
- Paid Ads Introduction•5 minutes
- Understanding the Power of Facebook Ads•7 minutes
- LinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup.•4 minutes
- Pinterest Ads Overview•3 minutes
- X Ads Overview•3 minutes
- TikTok Ads Overview•2 minutes
- The Importance of a Social Media Strategy•3 minutes
- Understanding Your Business’s Social Media Needs•4 minutes
- Analyzing Your Competitors’ Social Media Strategies•4 minutes
- Leveraging Collaboration for Social Media Success•2 minutes
- Introduction to AI for Social Media Marketing•1 minute
- Come Up with Great Social Media Post Ideas with ChatGPT•4 minutes
- Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)•4 minutes
- Come Up with Social Media Post Ideas with Google Gemini•2 minutes
- Create Social Media Polls with Google Gemini•2 minutes
- Social media content opportunities with ChatGPT•3 minutes
- Case Study: Content Calendar & Social Media•8 minutes
- Case Study: Writing Social Media Posts & Promotional Emails with ChatGPT•4 minutes
- Key Capabilities of Generating Content with ChatGPT for Social Media Marketing•3 minutes
- Other AI Tools for Social Media Marketing: Gemini, Claude & More•3 minutes
- Generate Optimized Social Media Posts & Captions with ChatGPT for Any Platform•4 minutes
- Write Longer-Form Blog Content to Promote on Social Media with ChatGPT•3 minutes
- Create Month's (or a Year's) Worth of Social Media Posts & Ideas in an Instant•4 minutes
- Create Social Media Content for Different Platforms, Goals & Outcomes w/ChatGPT•8 minutes
- Recommended Software to Further Automate Social Media Marketing•3 minutes
- Tool #1: Content generation for Website, Blogs and Social Media•13 minutes
- Introduction to AI Social Media Tools and why it's important for your business•2 minutes
- Tool: Lately - Auto Generated Social Media posts•4 minutes
- What is Social Media automation and why is it important for your business•3 minutes
- Overview of the Social Media automation strategy•3 minutes
- Tool for Social Media Automation: SocialBee•2 minutes
- Social Media post schedule and automation•4 minutes
- Social media reposting automation•6 minutes
- Setting up your social media automation schedule•3 minutes
- Ensuring Consistency in Social Media Automation•4 minutes
- Introduction to Meta Business Suite•4 minutes
- Schedule Through Metricool•5 minutes
- Tool #1: Manychat - Creating your account•4 minutes
- Creating a chatbot for Facebook•5 minutes
- Accessing the chat data and conversation history•2 minutes
- Customizing your chatbots for other goals•2 minutes
- Creating chatbot for Instagram, SMS or WhatsApp•4 minutes
- Installing the Chatbot on your website•3 minutes
13 readings•Total 130 minutes
- Maximizing Your Business Potential on Facebook•10 minutes
- Paid Ads on Social Media: A Beginner’s Guide•10 minutes
- Creating Powerful Profiles & Pages on Social Media•10 minutes
- Mastering Social Media Platforms for Business Growth•10 minutes
- Effective Paid Advertising Strategies for Social Media•10 minutes
- Building a Winning Social Media Strategy•10 minutes
- Leveraging AI for Social Media Content Creation•10 minutes
- Using AI to Enhance Your Social Media and Blog Content•10 minutes
- AI-Powered Social Media Automation: Tools & Strategies•10 minutes
- Mastering Social Media Automation and Scheduling Tools•10 minutes
- Using Chatbots and Scheduling Tools for Efficient Social Media Marketing•10 minutes
- Deploying Chatbots and AI for Multi-Channel Marketing•10 minutes
- Summary•10 minutes
24 assignments•Total 314 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•8 minutes
Explore advertising strategies for TikTok, X, and Pinterest. Learn to set up ads, target the right audience, and optimize campaigns to drive engagement and conversions on each platform.
What's included
61 videos8 readings22 assignments
61 videos•Total 217 minutes
- Introduction to TikTok Ads for Business•2 minutes
- TikTok Ads Overview•2 minutes
- How to Open A TikTok Ads Account•2 minutes
- Understanding TikTok Ads Auction•2 minutes
- TikTok Ads Manager Overview•7 minutes
- Understanding Campaign Structure in TikTok Ads•2 minutes
- Building a TikTok Ads Campaign•4 minutes
- Targeting Your Audience in TikTok Ads•4 minutes
- Understanding Ad-Level Details•3 minutes
- Creating Lead Generation Campaigns on TikTok•12 minutes
- Website Traffic Campaign Creation•4 minutes
- Managing Your Audience and Comments in TikTok Ads•7 minutes
- Optimizing Ad Creative for TikTok•3 minutes
- Using Automated Rules in TikTok Ads•4 minutes
- Managing Leads and Using Recommendations•3 minutes
- Creating Custom Reports for TikTok Ads•3 minutes
- Audience Insights, Comment Insights, Video Insights•3 minutes
- Attribution Analytics, Creative Inspirations•3 minutes
- Account Setup, Brand Safety Hub, Finance, Documents•4 minutes
- Section Overview•1 minute
- X Ads Overview•3 minutes
- 5 Reasons Why You Should Use X Ads•5 minutes
- X Ads Structure•3 minutes
- How To Set Up Your X Ads Account•3 minutes
- X Campaign Objectives•6 minutes
- Setting Up A X Ad Campaign To Drive Traffic•3 minutes
- Ad Group Details & Bid Types•6 minutes
- Audience Demographics - Gender, Age & Location•4 minutes
- Ad Group - Devices•3 minutes
- Targeting Features•7 minutes
- Placements•3 minutes
- X Ad Creative•3 minutes
- Setting Up A X Ad Campaign To Get More Reach•10 minutes
- How To Set Up X Conversion Tracking•6 minutes
- X Custom Audiences - Lists•4 minutes
- X Custom Audiences - Website Activity•4 minutes
- Section Overview•1 minute
- Pinterest Ads Overview•3 minutes
- Why is Pinterest Advertising Unique?•3 minutes
- Pinterest Ads Account Structure•2 minutes
- How To Set Up Your Pinterest Ads Account•1 minute
- Pinterest Campaign Objectives•2 minutes
- Setting Up A Pinterest Ad Campaign To Drive Brand Awareness•3 minutes
- Ad Group Details & Bid Types•3 minutes
- Targeting Details•6 minutes
- Pinterest Ad Creative•5 minutes
- Performance+ Campaign Creation•3 minutes
- Video Campaign Creation•4 minutes
- Pinterest Conversion Tracking•4 minutes
- Pinterest Custom Audiences•5 minutes
- Pinterest Business Manager•3 minutes
- Pinterest Billing•1 minute
- Pinterest Ad Reports•4 minutes
- Ad Recommendations•2 minutes
- Ad Account History•2 minutes
- Pinterest Analytics•2 minutes
- Audience Insights•3 minutes
- Conversion Insights•2 minutes
- Pinterest Trends•3 minutes
- Bulk Editor•2 minutes
- Summary•1 minute
8 readings•Total 80 minutes
- How to Leverage TikTok Ads for Business Growth•10 minutes
- Mastering TikTok Ads Campaigns and Audience Targeting•10 minutes
- Optimizing and Managing TikTok Ads for Maximum Performance•10 minutes
- Analyzing and Optimizing TikTok Ads Performance•10 minutes
- How X (Twitter) Ads Can Drive Engagement and Conversions•10 minutes
- A Step-by-Step Guide to X (Twitter) Ads Campaign Setup•10 minutes
- Optimizing Ad Creative and Audience Targeting on X (Twitter)•10 minutes
- Harnessing the Power of Pinterest for Business Growth•10 minutes
22 assignments•Total 291 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•14 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•12 minutes
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Frequently asked questions
This social media advertising course is ideal for aspiring marketers, entrepreneurs, content creators, and business owners who want to grow their online presence.
No experience is needed. The course starts from fundamentals and advances to expert-level strategy building.
You’ll explore Facebook, Instagram, LinkedIn, Twitter (X), YouTube, Pinterest, and emerging platforms for diverse campaign planning.
More questions
Financial aid available,
