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URL: https://www.coursera.org/learn/social-media-marketing-course

⇱ Social Media Marketing : From Beginner to Advanced | Coursera


Social Media Marketing : From Beginner to Advanced

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Social Media Marketing : From Beginner to Advanced

This course is part of multiple programs.

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Build social media strategies for brand growth and engagement.

  • Create and schedule high-performing content for multiple platforms.

  • Analyze campaign performance using social analytics tools.

  • Develop paid and organic social strategies that deliver results.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

54 assignments

Taught in English

Build your subject-matter expertise

This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

In today’s digital world, every scroll, click, and share is an opportunity — and this Social Media Marketing Course shows you exactly how to turn those opportunities into business growth and personal success. Whether you dream of becoming a top digital strategist, scaling your brand, or mastering viral marketing, this course gives you the complete roadmap from beginner to expert.

Learn to build magnetic brands, create high-converting content, and master every major platform — including Facebook, Instagram, LinkedIn, TikTok, and Pinterest — as well as YouTube and X, while also mastering ad campaigns, audience targeting, and discovering how AI can supercharge your marketing with tools like ChatGPT, Gemini, and SocialBee. With hands-on lessons, practical assignments, and proven strategies, you’ll gain the confidence to build campaigns that not only engage — but sell. Whether you’re a business owner, content creator, or aspiring marketer, you’ll finish ready to lead in the digital era. Enroll now and transform your ideas into influence, strategy into cash flow, and presence into power.

Learn the essentials of social media marketing, including what it is, why it’s important, and how to create a strong brand. Explore content marketing strategies, discover endless content ideas, and get familiar with Canva for easy design.

What's included

9 videos3 readings4 assignments

9 videosTotal 36 minutes
  • Course Introduction2 minutes
  • What is Social Media Marketing4 minutes
  • Marketing Mythbusters5 minutes
  • Branding Introduction2 minutes
  • What Makes a Powerful Brand?3 minutes
  • How to Create a Brand Style Guide6 minutes
  • Content Marketing 1015 minutes
  • Get Endless Content Ideas4 minutes
  • Get To Know Canva5 minutes
3 readingsTotal 30 minutes
  • Understanding Social Media Marketing and Its Impact on Business10 minutes
  • Creating a Strong Brand Presence on Social Media10 minutes
  • Summary10 minutes
4 assignmentsTotal 46 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Checkpoint Quiz4 minutes
  • Checkpoint Quiz12 minutes

Master the creation of compelling content such as graphics, GIFs, videos, and copywriting. Learn to define your customer profiles and use AI tools to create high-quality images and videos quickly.

What's included

12 videos3 readings4 assignments

12 videosTotal 53 minutes
  • Find Free to Use Content6 minutes
  • How to Design Impactful Graphics8 minutes
  • Make Captivating GIFs2 minutes
  • Create Powerful Videos6 minutes
  • Exploring Additional Video Formats6 minutes
  • Develop Customer Profiles3 minutes
  • Make Them Feel First2 minutes
  • Master Compelling Copywriting6 minutes
  • Viral Hooks3 minutes
  • Using Hashtags for Greater Reach & Accessibility4 minutes
  • AI for Epic Images3 minutes
  • AI for Quick Videos4 minutes
3 readingsTotal 30 minutes
  • Designing Engaging Visual Content for Social Media10 minutes
  • Using Emotional Triggers and Viral Copy to Boost Engagement10 minutes
  • Summary10 minutes
4 assignmentsTotal 54 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz12 minutes

Understand how to set up and optimize social media accounts across Facebook, X, Instagram, LinkedIn, Pinterest, YouTube, and TikTok. Learn to create effective paid ads and leverage AI tools like ChatGPT and Google Gemini for content creation and strategy.

What's included

67 videos13 readings24 assignments

67 videosTotal 280 minutes
  • Why to Use Facebook To Market Your Business7 minutes
  • How to Create A Facebook Page3 minutes
  • How to Create A Facebook Profile Image4 minutes
  • How to Design A Facebook Cover Image3 minutes
  • How to Update Your Pages Info And Preferences2 minutes
  • How to Post About On Your Facebook Page10 minutes
  • How to Promote Your Page And Get Likes & Engagement12 minutes
  • What is The Difference Between Likes and Followers2 minutes
  • Getting Started with X (Twitter)3 minutes
  • Set Up Your X [Twitter] Account3 minutes
  • How To Use X [Twitter]5 minutes
  • Introduction to LinkedIn for Social Media3 minutes
  • How to Use LinkedIn Profiles5 minutes
  • Create a LinkedIn Page4 minutes
  • How to Use Facebook6 minutes
  • Getting Started with Instagram for Marketing6 minutes
  • Introduction to Pinterest Marketing4 minutes
  • Set Up Your Pinterest Account4 minutes
  • How to Use Pinterest5 minutes
  • TikTok for Beginners3 minutes
  • Set Up Your TikTok Account4 minutes
  • YouTube for Beginners6 minutes
  • How to Use YouTube4 minutes
  • How to Research Compelling Video Topics3 minutes
  • Paid Ads Introduction5 minutes
  • Understanding the Power of Facebook Ads7 minutes
  • LinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup.4 minutes
  • Pinterest Ads Overview3 minutes
  • X Ads Overview3 minutes
  • TikTok Ads Overview2 minutes
  • The Importance of a Social Media Strategy3 minutes
  • Understanding Your Business’s Social Media Needs4 minutes
  • Analyzing Your Competitors’ Social Media Strategies4 minutes
  • Leveraging Collaboration for Social Media Success2 minutes
  • Introduction to AI for Social Media Marketing1 minute
  • Come Up with Great Social Media Post Ideas with ChatGPT4 minutes
  • Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)4 minutes
  • Come Up with Social Media Post Ideas with Google Gemini2 minutes
  • Create Social Media Polls with Google Gemini2 minutes
  • Social media content opportunities with ChatGPT3 minutes
  • Case Study: Content Calendar & Social Media8 minutes
  • Case Study: Writing Social Media Posts & Promotional Emails with ChatGPT4 minutes
  • Key Capabilities of Generating Content with ChatGPT for Social Media Marketing3 minutes
  • Other AI Tools for Social Media Marketing: Gemini, Claude & More3 minutes
  • Generate Optimized Social Media Posts & Captions with ChatGPT for Any Platform4 minutes
  • Write Longer-Form Blog Content to Promote on Social Media with ChatGPT3 minutes
  • Create Month's (or a Year's) Worth of Social Media Posts & Ideas in an Instant4 minutes
  • Create Social Media Content for Different Platforms, Goals & Outcomes w/ChatGPT8 minutes
  • Recommended Software to Further Automate Social Media Marketing3 minutes
  • Tool #1: Content generation for Website, Blogs and Social Media13 minutes
  • Introduction to AI Social Media Tools and why it's important for your business2 minutes
  • Tool: Lately - Auto Generated Social Media posts4 minutes
  • What is Social Media automation and why is it important for your business3 minutes
  • Overview of the Social Media automation strategy3 minutes
  • Tool for Social Media Automation: SocialBee2 minutes
  • Social Media post schedule and automation4 minutes
  • Social media reposting automation6 minutes
  • Setting up your social media automation schedule3 minutes
  • Ensuring Consistency in Social Media Automation4 minutes
  • Introduction to Meta Business Suite4 minutes
  • Schedule Through Metricool5 minutes
  • Tool #1: Manychat - Creating your account4 minutes
  • Creating a chatbot for Facebook5 minutes
  • Accessing the chat data and conversation history2 minutes
  • Customizing your chatbots for other goals2 minutes
  • Creating chatbot for Instagram, SMS or WhatsApp4 minutes
  • Installing the Chatbot on your website3 minutes
13 readingsTotal 130 minutes
  • Maximizing Your Business Potential on Facebook10 minutes
  • Paid Ads on Social Media: A Beginner’s Guide10 minutes
  • Creating Powerful Profiles & Pages on Social Media10 minutes
  • Mastering Social Media Platforms for Business Growth10 minutes
  • Effective Paid Advertising Strategies for Social Media10 minutes
  • Building a Winning Social Media Strategy10 minutes
  • Leveraging AI for Social Media Content Creation10 minutes
  • Using AI to Enhance Your Social Media and Blog Content10 minutes
  • AI-Powered Social Media Automation: Tools & Strategies10 minutes
  • Mastering Social Media Automation and Scheduling Tools10 minutes
  • Using Chatbots and Scheduling Tools for Efficient Social Media Marketing10 minutes
  • Deploying Chatbots and AI for Multi-Channel Marketing10 minutes
  • Summary10 minutes
24 assignmentsTotal 314 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz8 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz10 minutes
  • Checkpoint Quiz8 minutes

Explore advertising strategies for TikTok, X, and Pinterest. Learn to set up ads, target the right audience, and optimize campaigns to drive engagement and conversions on each platform.

What's included

61 videos8 readings22 assignments

61 videosTotal 217 minutes
  • Introduction to TikTok Ads for Business2 minutes
  • TikTok Ads Overview2 minutes
  • How to Open A TikTok Ads Account2 minutes
  • Understanding TikTok Ads Auction2 minutes
  • TikTok Ads Manager Overview7 minutes
  • Understanding Campaign Structure in TikTok Ads2 minutes
  • Building a TikTok Ads Campaign4 minutes
  • Targeting Your Audience in TikTok Ads4 minutes
  • Understanding Ad-Level Details3 minutes
  • Creating Lead Generation Campaigns on TikTok12 minutes
  • Website Traffic Campaign Creation4 minutes
  • Managing Your Audience and Comments in TikTok Ads7 minutes
  • Optimizing Ad Creative for TikTok3 minutes
  • Using Automated Rules in TikTok Ads4 minutes
  • Managing Leads and Using Recommendations3 minutes
  • Creating Custom Reports for TikTok Ads3 minutes
  • Audience Insights, Comment Insights, Video Insights3 minutes
  • Attribution Analytics, Creative Inspirations3 minutes
  • Account Setup, Brand Safety Hub, Finance, Documents4 minutes
  • Section Overview1 minute
  • X Ads Overview3 minutes
  • 5 Reasons Why You Should Use X Ads5 minutes
  • X Ads Structure3 minutes
  • How To Set Up Your X Ads Account3 minutes
  • X Campaign Objectives6 minutes
  • Setting Up A X Ad Campaign To Drive Traffic3 minutes
  • Ad Group Details & Bid Types6 minutes
  • Audience Demographics - Gender, Age & Location4 minutes
  • Ad Group - Devices3 minutes
  • Targeting Features7 minutes
  • Placements3 minutes
  • X Ad Creative3 minutes
  • Setting Up A X Ad Campaign To Get More Reach10 minutes
  • How To Set Up X Conversion Tracking6 minutes
  • X Custom Audiences - Lists4 minutes
  • X Custom Audiences - Website Activity4 minutes
  • Section Overview1 minute
  • Pinterest Ads Overview3 minutes
  • Why is Pinterest Advertising Unique?3 minutes
  • Pinterest Ads Account Structure2 minutes
  • How To Set Up Your Pinterest Ads Account1 minute
  • Pinterest Campaign Objectives2 minutes
  • Setting Up A Pinterest Ad Campaign To Drive Brand Awareness3 minutes
  • Ad Group Details & Bid Types3 minutes
  • Targeting Details6 minutes
  • Pinterest Ad Creative5 minutes
  • Performance+ Campaign Creation3 minutes
  • Video Campaign Creation4 minutes
  • Pinterest Conversion Tracking4 minutes
  • Pinterest Custom Audiences5 minutes
  • Pinterest Business Manager3 minutes
  • Pinterest Billing1 minute
  • Pinterest Ad Reports4 minutes
  • Ad Recommendations2 minutes
  • Ad Account History2 minutes
  • Pinterest Analytics2 minutes
  • Audience Insights3 minutes
  • Conversion Insights2 minutes
  • Pinterest Trends3 minutes
  • Bulk Editor2 minutes
  • Summary1 minute
8 readingsTotal 80 minutes
  • How to Leverage TikTok Ads for Business Growth10 minutes
  • Mastering TikTok Ads Campaigns and Audience Targeting10 minutes
  • Optimizing and Managing TikTok Ads for Maximum Performance10 minutes
  • Analyzing and Optimizing TikTok Ads Performance10 minutes
  • How X (Twitter) Ads Can Drive Engagement and Conversions10 minutes
  • A Step-by-Step Guide to X (Twitter) Ads Campaign Setup10 minutes
  • Optimizing Ad Creative and Audience Targeting on X (Twitter)10 minutes
  • Harnessing the Power of Pinterest for Business Growth10 minutes
22 assignmentsTotal 291 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Proficiency Quiz15 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz8 minutes
  • Checkpoint Quiz14 minutes
  • Checkpoint Quiz10 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz10 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz12 minutes
  • Checkpoint Quiz12 minutes

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Frequently asked questions

This social media advertising course is ideal for aspiring marketers, entrepreneurs, content creators, and business owners who want to grow their online presence.

No experience is needed. The course starts from fundamentals and advances to expert-level strategy building.

You’ll explore Facebook, Instagram, LinkedIn, Twitter (X), YouTube, Pinterest, and emerging platforms for diverse campaign planning.

Yes, it covers both—teaching you how to balance organic engagement with paid ad campaigns effectively.

It prepares you for roles like Social Media Manager, Digital Marketing Specialist, or Freelance Strategist.

Yes, you’ll plan, create, and analyze campaigns, giving you practical experience to showcase in your portfolio.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,