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Influence

31,788 already enrolled

Included with

Gain insight into a topic and learn the fundamentals.
4.7

345 reviews

Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4.7

345 reviews

Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace

Build your subject-matter expertise

This course is part of the Achieving Personal and Professional Success Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

What does it mean to be influential? How does one persuade others to pursue a unified goal? How does one leverage power? In this course, you’ll learn how to develop influence and to become more effective in achieving your organizational goals. Professor Cade Massey of the Wharton School has designed this course to help you understand the framework of power and influence and the dynamics of effective networks, and shows you how to develop your skills of persuasion and leverage. By the end of this course, you’ll know your own strengths and how to use them to get what you need, how to gain power and influence, and how to leverage relationships and alliances to achieve your goals in both business and in life.

In this module, we’ll begin by defining influence. You’ll weigh the pros and cons of proactivity and political ability, and find the right balance to get any job done within your organization. You’ll learn different models of power structures and dynamics, and discover the importance of flexibility, situational awareness, and agency. By the end of this module, you’ll be better able to analyze organizational structure, recognize processes within your organization that need improvement, and use your power of influence to optimize these processes.

What's included

14 videos1 reading1 assignment1 peer review

14 videosTotal 100 minutes
  • Course Introduction3 minutes
  • What Is Power?7 minutes
  • Just-World Fallacy6 minutes
  • Case: Sergio de Mello12 minutes
  • Themes from de Mello4 minutes
  • Foundations of Social Power: French & Raven8 minutes
  • What About You?2 minutes
  • Situation Awareness7 minutes
  • Case: Cuban Missile Crisis7 minutes
  • Allison's Three Models of Power13 minutes
  • Implications9 minutes
  • Case: Robert Moses8 minutes
  • The Sources of Moses' Power4 minutes
  • Themes from Moses11 minutes
1 readingTotal 10 minutes
  • Module 1 Lecture Slides10 minutes
1 assignmentTotal 30 minutes
  • Practice Quiz #130 minutes
1 peer reviewTotal 120 minutes
  • Module 1 Written Assignment120 minutes

In this module, you’ll examine social networks and relationships, and learn how they can help you accomplish your organizational goals. You’ll be able to differentiate between dense and disconnected networks, and weigh the benefits and costs of diversification within your networks. Then you’ll learn about both successful strategies and common pitfalls in cultivating a network, and see how authentic generosity will build reciprocity in your networks and vice versa. You’ll also explore coalitions and how alliances between parties with different perspectives can be very effective and efficient in achieving mutual goals. By the end of this module, you’ll learn effective strategies for networking, coalition-building, and leveraging, and will be able to form strong alliances and relationships both inside and outside your organization.

What's included

14 videos1 reading1 assignment

14 videosTotal 90 minutes
  • Module Introduction: Relationships1 minute
  • Seating Chart Exercise4 minutes
  • Resource Dependence and Social Capital3 minutes
  • Network Structure15 minutes
  • Applications9 minutes
  • Cultivating Networks11 minutes
  • Organizational Perspective5 minutes
  • Common Mistakes3 minutes
  • Closing Thoughts on Social Networks3 minutes
  • Introduction to Coalitions4 minutes
  • Types of Coalitions12 minutes
  • Coalition Examples3 minutes
  • Prescriptions for Coalitions9 minutes
  • Case: Washington Square6 minutes
1 readingTotal 10 minutes
  • Module 2 Lecture Slides10 minutes
1 assignmentTotal 30 minutes
  • Practice Quiz #230 minutes

This module was designed to help you develop your persuasive tactics and rhetoric to increase your influence. By discussing historical examples of classical principles of persuasion—from Aristotle to the six SUCCES factors—you’ll learn what makes ideas memorable and be able to craft effective messages of your own. You’ll assess your own strengths and weaknesses in influence tactics by taking the Leverage Inventory survey. You’ll also explore statistical analysis examining the relative effectiveness of soft, hard, and smart power strategies. By the end of this module, you’ll be able to employ a toolbox of approaches to gain power and influence, and be prepared to bring the right leveraging skills to any situation.

What's included

12 videos2 readings1 assignment1 peer review

12 videosTotal 95 minutes
  • Module Introduction: Tactics1 minute
  • Introduction to Persuasion23 minutes
  • Heath & Heath11 minutes
  • Cialdini5 minutes
  • Aristotle9 minutes
  • Closing Thoughts on Persuasion3 minutes
  • Assessing Influence Tactics3 minutes
  • Assessment Content13 minutes
  • Basic Results10 minutes
  • Performance Results7 minutes
  • Cluster Analysis6 minutes
  • Path Forward and Prescriptions4 minutes
2 readingsTotal 20 minutes
  • Leverage Inventory Survey10 minutes
  • Module 3 Lecture Slides & Additional Reading10 minutes
1 assignmentTotal 30 minutes
  • Practice Quiz #330 minutes
1 peer reviewTotal 120 minutes
  • Module 3 Written Assignment120 minutes

In this module, you’ll examine the ethical implications of persuasion and the responsibilities that come with having a powerful leveraging toolkit. By looking at examples of our own unconscious biases, you’ll gain a better understanding of where your perspective and values stand. You’ll learn how to find the right balance in making the necessary tradeoffs while exerting sustainable influence. Through exploring different hypothetical scenarios in the Hard Questions Survey, you’ll form strategies to avoid common pitfalls while leveraging influence. By the end of this module, you’ll have a deeper understanding of the ethics of persuasion and influence, and be able to make difficult decisions that are more aligned with you and your organization’s values.

What's included

11 videos3 readings1 assignment

11 videosTotal 72 minutes
  • Module Introduction: Pitfalls1 minute
  • Introduction and Behavioral Ethics6 minutes
  • Hard Questions Survey Explained16 minutes
  • On Principles5 minutes
  • Ethical Frameworks11 minutes
  • The Psychology of Status10 minutes
  • Notable Examples6 minutes
  • What Can You Do About It?7 minutes
  • Closing Thoughts on Status2 minutes
  • Seven Habits of the Influential8 minutes
  • Course Conclusion1 minute
3 readingsTotal 30 minutes
  • Hard Questions Survey10 minutes
  • Module 4 Lecture Slides10 minutes
  • Survey for those who have finished the Speicialization10 minutes
1 assignmentTotal 30 minutes
  • Practice Quiz #430 minutes

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Instructor

Instructor ratings
4.8 (63 ratings)
University of Pennsylvania
2 Courses185,644 learners

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Learner reviews

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Showing 3 of 345

JS
·

Reviewed on Feb 19, 2021

An excellent course. I highly recommend it. It has many concepts and ideas that for many are not totally unknown. All backed by research, as you'd expect from Wharton.

LL
·

Reviewed on Feb 1, 2020

The information provided was very helpful and beneficial, and presented in a very interesting way. Many tools were provided to help both personally and professionally.

JG
·

Reviewed on Jun 22, 2020

"Influence" was another great course from Wharton college. I would have loved doing this course ten years ago. I would have avoided a lot of mistakes ;)

Frequently asked questions

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