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VOOZH | about |
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VOOZH | about |
Scheduling a Google My Business (GMB) post is a powerful way to maintain a consistent online presence and engage with your local audience. By setting up your posts in advance, you can ensure your customers stay updated with the latest news, promotions, and events. Whether you're a small business owner or a digital marketer, knowing how to schedule posts on Google My Business can significantly boost your local SEO, drive more traffic to your store, and enhance your overall marketing strategy.
In this guide, you are going to learn the simple steps to automate your GMB posts using top tools like Hootsuite, Buffer, and SocialBee, ensuring your content reaches your audience at the perfect time without manual effort. Discover how easy it is to keep your Google My Business profile active and engaging with scheduled posts.
Table of Content
Google My Business is a marketing tool that offers numerous elements for marketing your business, the most notable of which is posting your content. Users typically post their content in Google My Business, which is done instantly. Still, they do not get any option in Google My Business, with the help of which they can schedule their Post to be published at a specific time in their absence.
People often question whether the option of post-scheduling is available on the Google My Business dashboard. So the simple answer is no, and today, there is no post-scheduling option available in the latest updated version of Google My Business, with the help of which a user can schedule their Post. However, alternative ways are available, to schedule a post on Google My Business, which is possible through third-party platforms. One such platform is named Publer.
What Is Publer
Publer is one of the most considered tools that allows users to manage their social media accounts in one place. Today, most social media platforms can be connected with Publer and can bear the modifications not provided by default. Publer is typically used for scheduling and analyzing posts on multiple platforms such as Instagram, Twitter, Pinterest, Linked In, YouTube & few services of Google (including Google My Business).
The benefits of scheduling posts on Google My Business include ensuring regular updates and capturing the audience’s attention at a particular time. Moreover, this activity leads to flexibility and consumes time. It also helps improve the visibility of your Account.
Google My Business (GMB) posts are a great way to share updates, promotions, events, and more with your customers. To ensure your posts are effective and comply with Google’s policies, follow these guidelines:
Relevance: Ensure posts are relevant and valuable to your audience.
Accuracy: Provide accurate, clear, and concise information.
Originality: Use original content or properly attributed sources.
Quality: Use high-quality images (min 400x300 pixels) and clear MP4 videos.
Relevance: Ensure media content is relevant and appropriate.
Relevance: Use relevant and secure (HTTPS) links.
Destination: Avoid linking to malicious or ad-heavy sites.
What’s New: Share updates, new services, or business news.
Events: Promote events with date, time, and location.
Offers: Highlight promotions or deals with clear terms.
Products: Showcase products with descriptions and purchase links.
Consistency: Post regularly but avoid spamming.
Timeliness: Keep posts current and update as needed.
Illegal Activities: No promotion of illegal products or services.
Discrimination: No content promoting hate or violence.
Spam: Avoid keyword stuffing and repetitive content.
Post-scheduling in Google My Business is generally done with the help of third-party tools, and one of the popular tools is named Publer. In the section below, readers can learn how to schedule the posts on Google My Business via a step-by-step guide using Publer.
To schedule a Google My Business post, you must create an account on Publer, connect it to your Google My Business listing, and finally start accessing your posts. The section below has been divided into two separate guides, the first with those to create and connect the Publer account and the later one to schedule a GMB post.
Before scheduling a post on Google My Business, you need to create a Publer account. You can create a publer account by following the steps below.
To use Publer, access its official site, which is publer.io From the homepage, click on ‘Try the free version’. Once you have successfully signed up, you will have to log in to proceed further Now you have successfully created your Account on Publer, but to schedule posts, you must connect the Publer account to Google My Business.
Click on accounts to add your GMB account, as shown in the image below.
Now, you have to click on the Add Account option (+) sign.
After clicking the add account button, you have to click on the Google My Business profile, as shown in the image below.
On the next page, you will see the Gmail list on your device. Click on the Gmail linked to your Google My Business Account.
In the next window, you will be asked to give Publer permission to access your GMB profile, tap on allow.
In the next window, you will see Publer’s dashboard, and on the left side, select the profile to which you want to add to Publer for post scheduling (in case you have multiple GMB profiles with the same Gmail)
Now click on the go to accounts button. You are finally at the Publer dashboard, where you can operate your GMB post-scheduling.
The guide below will help you schedule a post on Google My Business. Follow the step-by-step guide given below for your reference,
To schedule a post, first of all, click on Create then Schedule a Post on Google My Business
Once you click on Create, a window will open where you have to input the text you want to post.
Input the text, and if you want any modifications, such as changing it to italics, bolding it, or adding an emoji, you can use the buttons below.
Here, you will have multiple options to upload media; use any one of them. Once again, you will be redirected to the window after uploading the media You can click the no button to input a call to action button, as shown in the image below.
You can select any of these call-to-action buttons by clicking on them.
Now anchor the link by pasting it to the input box; you want visitors to click on
You can click on the preview to preview the Post.
At last, you have three options at the bottom, as shown in the image: Draft, Schedule, and Post. To schedule the Post, you have to click on the Schedule.
Once you have clicked on Schedule, at the next window, you have to enter the date and time when you want to schedule the Post.
After entering the specific date and time, click on Schedule.
Scheduling a post helps a lot if you have to manage your business online. The write-up must have enabled you to sort out an issue related to scheduling posts on Google My Business, and by following the steps above, you must have learned to schedule a post in Google My Business using a third-party Platform, Publer.
How Can I Schedule Google My Post Easily?
You can easily schedule posts on Google My Business using third-party tools. The tool mentioned above is named Publer, and with the help of Publer, you can effectively schedule a GMB post.
Is Publer Safe To Use?
Yes, Publer is safe because it has been operating for a long and is considered one of the best platforms for managing social media handles.
How do I post my business on Google for free?
Visit Google My Business>>Sign in>>Add your Business
Choose Business Category>>Add Location>>Add Contact Info
Verify your business>>Complete your profile
How do I automate Google My Business?
Automating your Google My Business (GMB) tasks can save time and ensure consistent engagement with your audience. Here’s how you can automate various aspects of GMB:
Using Third-Party Tools
- Hootsuite
- Buffer
- SocialBee
Automating Posts
- Choose a Tool
- Connect your GMB Account>>Create and Schedule Posts
