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URL: https://www.kkoom.org/who-we-are/

⇱ Who We Are – KKOOM


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About Us

Who we Are

KKOOM (꿈), meaning “dream” in Korean, exists to inspire and support kids as they dream big and build bright futures.

We are a U.S.-based 501(c)(3) nonprofit that works closely with local Korean children’s homes to provide access to education, mentorship, and enrichment programs.

Our Mission

Making dreams possible for youth in South Korea’s social welfare system. 

Our Values

Our values help guide our mission and keep us rooted in our work.

Education

We nurture the whole child—mind, body, and heart—by providing opportunities for learning, growth, and well-being.

Empowerment

We equip children with the confidence, skills, and support they need to shape their own futures.

Human Dignity

We respect and value every child, ensuring they have the opportunity to thrive. 

Transparency

We uphold openness and accountability in everything we do, from finances to decision-making.

Collaboration

We work hand-in-hand with children’s homes to understand and support their needs, build strong relationships, and create lasting impact.

Global Community

We foster connection, belonging, and experiences that expand perspectives and inspire dreams.

Language Matters: Shifting Cultural Bias

 In South Korea, “orphan” (고아) and “orphanage” (보육원) carry negative stigma, which is why KKOOM refers to them as “children’s homes.” Many children in these homes come from diverse backgrounds, not just those without parents.
Reflecting this, the Korean government now uses the term “protected children” (보호대상아동) to describe those in need of care due to various circumstances.

“KKOOM equals the playing field so vulnerable children living in Korea’s social welfare system have access to opportunities to flourish and thrive. At the core of everything we do is to serve a child’s needs, first and foremost. The impact of what we do can be found in the stories of the children we serve.”

  • GRACE LEE
  • Honorary Board Member

Our History

Learn how a volunteer passion project grew into a nonprofit making a lasting difference for the lives of Korean youth.

Our brand identity

Our brand identity is thoughtfully designed to reflect KKOOM’s mission and values. KKOOM’s logo was designed by Amy Fortunato.

Visual Concept

Inspired by traditional hanok doors and Korean identity seals, KKOOM opens doors to opportunity and helps children build a sense of home, identity, and belonging.

Color Palette

Our colors pay tribute to traditional Korean color palettes including the colors of the Korean flag. A combination of warm and cool colors provides a unifying balance.

Cultural Symbolism

We protect the privacy of the children we serve by covering their faces. This “cover” takes inspiration from sumaksae (수막새), the decorative end tiles in Korean architecture. It symbolizes protection and heritage. 

  • Our People

Meet the team of people who make carrying out our work and mission possible.

  • Contact Us

Whether you’re curious about our work, looking for ways to support, or just want to say hello, don’t hesitate to reach out!

Who We Are

Our work

Get involved

Language

  • English
  • 한국어