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Integration observability features: Provides fully-searchable logs, automated issue detection functionality, and a dashboard for monitoring integration health holistically
White glove support: The post-sales team can help you not only build to Merge’s Unified API quickly but also provide training on marketing, selling, and supporting the integrations
When to choose Merge over Kombo
You want to add integrations in several categories. Merge can serve as your one-stop shop for all of your customer-facing integration needs, while Kombo will likely force you to invest in another product integration solution as your needs evolve
You need robust integration observability capabilities. Kombo’s dashboard only provides logs from the past 24 hours. Merge, on the other hand, lets customer success teams find integration issues and remediation steps that they can share with affected customers; search through logs via a range of filters; and access dashboards that share high-level insights on issues and adoption across your integrations
You need robust, battle-tested integrations. Merge has been around longer and has thousands of companies using its integrations, including many enterprise organizations. As a result, Merge has been able to address countless edge cases over time, which enables them to provide more reliable integrations
A snapshot of the enterprise companies Merge works with
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Workato
Workato offers an embedded iPaaS solution that lets you add product integrations incrementally and build workflow automations that work across your customers' integrated applications.
Key features:
Pre-built connectors: Workato offers more than a thousand pre-built connectors across a wide range of categories, from HRIS solutions to AI services to business communications platforms
Automation templates: Workato also provides countless pre-configured automation templates (i.e., “recipes”) that can be used as is or modified
Customizable deployment options: You can white label your integrations, and you can decide whether to allow customers to build integrations and automations themselves or provide them on their behalf
Workato highlights their approach to white-labeling integrations—or using Workato’s branding—on their site
When to choose Workato over Kombo
You want to use a proven integration solution. Workato has been around 10+ years and works with thousands of organizations, making an investment in their company less risky than a pre-series A startup like Kombo
You’re looking to build internal integrations as well. Workato is purpose-built to support internal integrations (i.e., integrations between your internal systems), while Kombo doesn’t offer internal integrations
You need to implement integrations across software categories. Workato supports a diverse range of categories while Kombo just covers three
Tray.ai (formerly known as Tray.io) lets you, among other things, add customer-facing integrations and automations to your product through its embedded iPaaS offering.
Key features:
Diverse offerings: This includes a traditional iPaaS, embedded iPaaS, and an API management platform
AI copilot: “Merlin Intelligence” lets you build integrations and automations via plain text. It can also auto-generate descriptions on your integrations and automations and make suggestions as you build anything
Pre-built connectors: Like Workato, Tray.ai provides countless connectors across various software categories
Tray.ai offers a wealth of integration and automation solutions
When to choose Tray.ai over Kombo
You want to build internal integrations. Like Workato, Tray.ai is best suited to support a wide range of internal integrations and automations
Your engineers already have experience with Tray.ai. If your team already uses Tray.ai’s iPaaS offering, they can get on boarded onto the embedded solution relatively quickly
You need strong customer proof points to make the business case internally. Kombo offers just a handful of case studies from small companies, while Tray.ai provides a wealth of case studies with companies like Udemy, HackerOne, and Eventbrite
Pandium is an embedded iPaaS that also lets you build and manage an integration marketplace.
Key features:
Integration support: You can outsource any integration development work in Pandium to their engineering team
Integration marketplace: You can build, customize, and white label an integration marketplace in your app—enabling customers to find and build integrations quickly
Integration directory: You can also implement search-optimized landing pages that help educate prospects and partners on the integrations you offer
An illustration of an integration directory landing page built with Pandium
When to choose Pandium over Kombo
You want to provide an integration marketplace and/or an in-app directory. Pandium can help you build either quickly and without overwhelming your internal resources
You’re looking for a relatively cheap solution. Pandium can cost just $499 per month. And while Kombo doesn’t list out their pricing plans, they’re likely more expensive
You don’t want to allocate any engineering resources to integrations. Pandium lets you outsource every aspect of the integration lifecycle
You want the team at large to build internal task automations. Zapier offers a relatively intuitive UX, which allows a wide range of teams to use it effectively
You want to outsource integrations and automations to a proven solution. Zapier is a well-established brand and will likely be around for years to come. The same can’t be said for Kombo
You want to build custom applications for employees, customers, or prospects. Zapier’s Interface feature can support a seemingly endless number of use cases; Kombo doesn’t and likely won’t support anything similar to this feature.
Jon Gitlin is the Managing Editor of Merge's blog. He has several years of experience in the integration and automation space; before Merge, he worked at Workato, an integration platform as a service (iPaaS) solution, where he also managed the company's blog. In his free time he loves to watch soccer matches, go on long runs in parks, and explore local restaurants.
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