There are now 40+ Salesforce Certifications, a number which continues to grow every year. And while both are marketing tools, Account Engagement (Pardot) and Marketing Cloud are vastly different products that each required specialised skill-sets and have distinct certification paths to follow.
In this infographic, you will find each pathway side-by-side, highlighting any pre-requisites, with the recommended experience in months/years.
Note that the point may not be to continue up the pyramid – the higher levels are not the only endpoints. It all depends on your role, for example, a marketer using Account Engagement day-to-day does not need to continue up the pyramid to the Consultant certification.
Also, I included the Salesforce Administrator Certification as useful knowledge to have as an Account Engagement marketer; with the platform moving ever closer to Sales Cloud features, the core Admin certification will give you a solid foundation – it certainly did for me!
Certification Guides
The Author
Lucy Mazalon
Lucy is the Finance Director at Salesforce Ben. She is a 10x certified Marketing Champion and founder of The DRIP.
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