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Herman Miller’s FORMWORK modular desk accessories may be stacked and combined in any way the user sees fit to help bring order to their papers, tools, and artifacts. 

Graphic Thought Facility designed all the branding & packaging work for this product, designed by Sam Hecht and Kim Colin of Industrial Facility, and commissioned this short introductory film to underline the product’s central idea—that the forms are ‘pluralistic and stackable’. 

The one-minute film presents the product in an integrated & uncluttered way, eschewing embellishments to focus on how the product populates any given space, bringing order and elegance to the random clutter of a desktop. The entire spot was created as a single shot in 3D XSI  with subtle props animation all brought together with an unassuming music track that binds marimbas & percussive elements to give a gentle and optimistic lift to the imagery.

CREDITS:

Client:

Herman Miller

Commissioned by:

Graphic Thought Facility

Art Direction:

Huw Morgan & Mike Montgomery

Original Product photography: Milo Reid

Product Design:

Industrial Facility

Director:

Philip Hunt

TD: 

Cristobal Infante

Animation

Vincent Husset

Music Composed by

David Kamp

Produced by:

Studio AKA

LINKS

Industrial Facility

Graphic Thought Facility

Herman Miller