You will explore the fundamental differences between primary and secondary research methods, understanding when and why to use each approach for different marketing challenges.

You will implement professional survey design principles to create effective customer interest surveys using Google Forms that capture actionable marketing insights.

You will explore customer lifecycle concepts and apply framework recognition skills to real digital marketing scenarios.

You will gain hands-on experience creating comprehensive contact records and implementing systematic contact management processes in HubSpot CRM.

You will explore industry-standard scheduling platforms, evaluate their features, and develop criteria for tool selection in professional contexts.

You will implement standardized response frameworks to handle customer interactions efficiently while maintaining brand consistency and CRM integration.

You will distinguish between different measurement approaches for brand awareness, understanding when to apply quantitative metrics versus qualitative insights in real-world brand monitoring scenarios.

You will systematically apply social media monitoring tools to capture and organize brand mentions into structured tracking systems that support ongoing analysis and strategic decision-making.

You will create a comprehensive market research and customer engagement strategy by integrating survey design, CRM management, social media scheduling, and brand monitoring skills. This project demonstrates the ability to execute end-to-end marketing research and customer relationship management tasks in a professional setting.