Media ethics & governance
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Media ethics & governance
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There are 4 modules in this course
Media Ethics and Governance
About this course: This course explores some of the basic theories, models and concepts in the field of media ethics. We will introduce influential ethical theories and perspectives, explore changing societal demands and expectations of media creation and media use, and we will elaborate on existing ethical norms for media professionals. After following this course, you will be able to reflect on ethical dilemmas and develop a well-substantiated argumentation for ethical decision making in a variety of media-related contexts. Upon completion of this course, students should: • have knowledge of the history and development of perspectives on media ethics; • have knowledge of the dominant theoretical approaches and concepts; • be able to use this knowledge to develop a well-substantiated argumentation
In this section, we discuss several ethical theories and perspectives, such as Consequentialism and Utilitarianism. These theories serve as building blocks for the rest of the course: when you understand the most important aspects of each perspective, you are able to use the various perspectives to consider ethical dilemmas from different angles.
What's included
8 videos2 readings3 assignments2 discussion prompts
8 videos•Total 35 minutes
- Welcome to this course•3 minutes
- Ethics vs Morals•4 minutes
- Consequentialism & Utilitarianism•4 minutes
- Consequentialism & Utilitarianism part 2•5 minutes
- Virtue Ethics•4 minutes
- Deontology•6 minutes
- Deontology and Communication Practice•4 minutes
- Alternative Paradigms: Care Ethics and Feminine Ethics•5 minutes
2 readings•Total 20 minutes
- Your lecturers•10 minutes
- Some info on this course•10 minutes
3 assignments•Total 62 minutes
- Reflection on difference principle and utilitarianism•2 minutes
- Reflection on care / feminist ethics•30 minutes
- Homework module 1•30 minutes
2 discussion prompts•Total 20 minutes
- Introduce yourself•10 minutes
- Are you a deontologist?•10 minutes
In this part of the course we will discuss the developments of ideas on media governance. Media Governance refers to the entire system of rules and regulation and informal societal, ideological and economical processes that influence the behavior of our media. We will start with some basic models and then give an overview of the (historical) roots of modern governance models.
What's included
7 videos3 assignments1 discussion prompt
7 videos•Total 25 minutes
- Introduction to Media Governance•3 minutes
- A Basic Model of Media Governance•4 minutes
- Media as Lapdogs of Kings, Councils and Corporations: Early-Modern Models of Governance•4 minutes
- A Fourth Estate•3 minutes
- The All-Powerful Media Paradigm. Examples and Their Fallout•4 minutes
- Commission on the Freedom of the Press•4 minutes
- Media Governance after World War II•3 minutes
3 assignments•Total 90 minutes
- Reflection on early modern media•30 minutes
- Self-governance•30 minutes
- Homework module 2•30 minutes
1 discussion prompt•Total 10 minutes
- Media governance today•10 minutes
In this section, we put our knowledge from the previous two modules to practice. With the use of an ethical decision making scheme, you can apply your knowledge of ethical theories to come to a well-substantiated argumentation for ethical decision making. In addition, you will learn about common ethical issues for professionals in a variety of media-related fields (e.g., media entertainment, advertising, journalism, big-data, and research).
What's included
8 videos1 reading2 assignments1 peer review4 discussion prompts
8 videos•Total 40 minutes
- Ethics and Communication Professionals•4 minutes
- Entertainment Communication•5 minutes
- Political Communication and Journalism•6 minutes
- Corporate Communication•3 minutes
- Persuasive Communication•6 minutes
- Research•6 minutes
- Digital Challenges 1•4 minutes
- Digital challenges 2•5 minutes
1 reading•Total 10 minutes
- The peer review assignment in context•10 minutes
2 assignments•Total 60 minutes
- Homework module 3•30 minutes
- Final multiple choice exam•30 minutes
1 peer review•Total 120 minutes
- Analyse a recent ethical dilemma •120 minutes
4 discussion prompts•Total 40 minutes
- Marketing: ethical?•10 minutes
- What is your opinion on polls?•10 minutes
- What do you think about informed consent?•10 minutes
- Reflections on the peer review assignment•10 minutes
What's included
1 video2 readings1 discussion prompt
1 video•Total 2 minutes
- Thank you for watching!•2 minutes
2 readings•Total 20 minutes
- Thank you!•10 minutes
- Studying at the University of Amsterdam•10 minutes
1 discussion prompt•Total 10 minutes
- Any remarks?•10 minutes
Instructors
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Reviewed on Nov 22, 2020
The course is extremely well structured and delivered. The instructors are top notch and content is developed well. It would be great if the last quiz could be a little shorter.
Reviewed on Mar 16, 2020
Great course! The topics are well-explained and the course is structured in a way that is easy to understand and follow. :)
Reviewed on May 3, 2020
Very interesting course. Enjoyed the different viewpoint on ethics and learned a great deal. Would be great to have feedback on the final assignment from maybe 1 of the course presenters?
Frequently asked questions
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