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How To Merge Two Google My Business Pages

Last Updated : 21 Aug, 2025

In today's digital age, managing your business's online presence is crucial for attracting and retaining customers. Google Business Profile (formerly known as Google My Business) is an essential tool for boosting your business visibility on Google Search and Maps. However, having duplicate listings can confuse customers and harm your SEO efforts. This guide will show you how to merge two Google Business Profile pages to ensure your business information is accurate and streamlined.

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Merge Two Google My Business Pages

What is a Google Business Profile?

A Google Business Profile displays your business information on Google Search and Maps. It includes details like your business name, address, phone number, and customer reviews. Having accurate and consistent information in your business profile is vital for attracting customers and improving your SEO.

πŸ‘ Google-My-Business
Google Business Profile

How to Merge Two Google Business Profile Listings

Identify Duplicate Listings

Perform Searches: Conduct a Google Search and Google Map Search to find all relevant business listings.

Compare Details: Pay attention to business names, addresses, and phone numbers to identify duplicates

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Find Duplicate Listings

2. Verify Ownership

Request Ownership: For listings you don't own, click "Claim this business" and follow the steps to request ownership.

Provide Verification: Google may ask for verification through a phone call or postcard sent to your business address.

πŸ‘ verify-ownership
Verify Ownership

3. Verify and Update Business Information

Before merging, make sure the information in both listings is accurate and consistent.

Check business details: Ensure both listings have the same business name, address, and contact information.

Update information: If necessary, update the listings so they match. This will make the merge process smoother.

4. Prepare for the Merge

Choose the Primary Listing: Select the listing with the most accurate and comprehensive information, reviews, and photos.

5. Contact Google Business Profile Support

To initiate the merge, you need to contact Google Business Profile support.

Select 'Contact Us': Navigate to the 'Contact Us' section to get in touch with Google support.

Choose the correct options: Select options related to "manage my listing" and "duplicate listings."

πŸ‘ contact-support
Contact Support team

6. Provide Required Information

When contacting support, be prepared to provide detailed information about the duplicate listings.

Business details: Include the names, addresses, and phone numbers of both listings.

Ownership proof: Have proof of ownership ready, such as utility bills or business licenses.

Specify the primary listing: Clearly state which listing you want to keep as the primary one.

πŸ‘ verify-business
Verify business by providing required information

7. Follow Up with Google Support

After submitting your request, monitor your email for responses from Google support.

Respond promptly: Reply to any queries from Google support quickly to avoid delays.

Check the status: Regularly check the status of your request in the Google Business Profile dashboard.

8. Confirm Merge Completion

Once the merge is complete, ensure all information is accurate.

Verify the merged listing: Check the Google Business Profile dashboard to ensure all information, including reviews and photos, has been transferred correctly.

Update missing information: Add any necessary details that might not have been included during the merge.

9. Monitor Your Listing

After the merge, it’s important to keep an eye on your listing to ensure it remains accurate and effective.

Review performance: Use Google Business Profile insights to see if the merge has improved your visibility and customer interactions.

Update regularly: Keep your listing current with updated photos, posts, and responses to reviews.

πŸ‘ update-business-on-map
Update business on map and monitor listing

When It's Best to Delete Google Business Profile Listings

While merging listings is often the best course of action, there are instances where deleting a listing might be more appropriate. This can help in maintaining an accurate and focused online presence.

  • Closed locations: If a business location has permanently closed, it’s best to delete the listing.
  • Incorrect listings: If a listing was created in error and does not represent your business in any way, it should be deleted.
  • Duplicate listings with incorrect information: If a duplicate listing contains incorrect information that cannot be easily corrected, it may be better to delete it.
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Closed/Incorrect Listings

How to Delete Duplicate Google Business Profile Listings

If you decide that deleting a duplicate listing is the best option, follow these steps:

Step 1: Log in to Google Business Profile

Access your account dashboard.

Step 2: Select the listing

Choose the listing you want to delete.

Step 3: Edit the listing

Click on the listing and select the "Remove Listing" option.

Step 4: Confirm deletion

Follow the prompts to confirm that you want to delete the listing.

When Do Duplicate Google Business Profiles Make Sense

In some cases, having multiple Google Business Profile listings might be beneficial. Here are a few scenarios where this makes sense:

Multi-Location Businesses

If your business operates in multiple locations, it’s logical to have separate listings for each location. This helps customers find the most relevant location and ensures accurate information is provided for each site.

Service-Based Businesses

For businesses that offer services in different geographic areas, having multiple listings can help target local customers more effectively. This is particularly useful for businesses like real estate agencies, law firms, and home services.

Departments of a Business

Large businesses with distinct departments (e.g., a university with different faculties) may benefit from having separate listings for each department. This allows each department to manage its own reviews, photos, and updates, providing more specific information to customers.

Also Read

Conclusion

Merging duplicate Google Business Profile pages is essential for maintaining a cohesive and accurate online presence. By consolidating listings, you ensure customers receive consistent information, improve your search rankings, and enhance the overall customer experience. Whether you choose to merge or delete duplicate listings, keeping your profile updated is key to your business’s success. Follow these steps to effectively manage your Google Business Profile listings and create a strong, professional online presence.

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