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URL: https://docs.datadoghq.com/internal_developer_portal/campaigns/

⇱ Campaigns

For AI agents: A markdown version of this page is available at https://docs.datadoghq.com/internal_developer_portal/campaigns.md. A documentation index is available at /llms.txt.
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Overview

Campaigns let you coordinate short-term engineering initiatives by grouping Scorecard rules under a shared goal and tracking adoption across entities and teams.

While Scorecards define long-term best practices, campaigns help you focus efforts on time-bound initiatives such as runtime migrations, security remediations, or cost optimization. You can set a deadline, select rules to track, and monitor completion across teams.

Use the Campaigns tab on the Scorecards page to:

  • View active and past campaigns
  • Track progress by rule, team, or status
  • Follow up with teams directly from the interface

If your service is part of a campaign, related rules and deadlines appear in the entity’s Scorecards tab in Catalog, and on the entity page in the Scorecards section. This visibility lets teams act on campaign goals without relying on manual reminders or external documentation.

Creating a campaign

Create and manage campaigns from the Campaigns tab in Scorecards.

Note: Creating a campaign requires the Service Catalog Write and Case Management Write permissions.

1. Define campaign metadata

Provide the following information:

  • Name: A short, descriptive title (for example, “Migrate to GitHub Actions”)
  • Key: A unique identifier for the campaign (auto-generated by default)
  • Description: A short summary of the campaign’s goal
  • Owner: The team responsible for driving the campaign
  • Start and end date: The campaign timeline (end date is optional)
  • Scope: Entities the campaign applies to (for example, kind:service AND tier:1)

2. Select Scorecard rules

Add one or more existing Scorecard rules that align with your campaign’s goal.

3. Define guidance

For each rule, optionally include:

  • Linked documentation
  • Workflows through Workflow Automation to automatically remediate failing rules
  • Steps teams should follow to meet compliance

Tracking campaign progress

After creating a campaign, use the campaign page to monitor adoption and follow up as needed.

From the campaign page, you can:

  • See overall completion and progress by team or rule
  • Filter to find entities, teams, or rules that are still failing
  • Compare adoption rates across teams
  • View progress trends over time
  • Send updates or create follow-up tickets directly from the page

Further reading