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URL: https://docs.datadoghq.com/product_analytics/segmentation/

⇱ Segments

For AI agents: A markdown version of this page is available at https://docs.datadoghq.com/product_analytics/segmentation.md. A documentation index is available at /llms.txt.

Segments

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Overview

Segmenting helps you focus on specific groups of users or accounts based on characteristics or behaviors. This allows you to uncover insights, identify trends, and make data-driven decisions about your product.

For example, you can segment users by purchase amount, by activity within a specific country, or by trial status. You can also segment accounts by attributes like annual recurring revenue (ARR) or start date.

After creating a segment, you can reuse it across charts and dashboards to compare how different groups behave.

Build a segment

To create a segment:

  1. Navigate to Digital Experience Monitoring > Product Analytics > Users > Segments and click Create Segment.

  2. Under Define your audience, select the type of profiles to include in the segment:

    • Users: Create a segment of individual users.
    • Accounts: Create a segment of accounts (organizations).
    A segment returns either user or account profiles, not both.

Use segments across Product Analytics

In Pathways

Filter the Pathways visualization to focus on a specific segment and see how those users navigate your product. The following example shows paths taken by the “Premium Shopist Customers” segment.

In Analytics Explorer

Filter the Analytics Explorer visualization to see how a segment uses your product. The following example shows users in the “Premium Shopist Customers” segment who were active in the last month, organized by total events.

In Funnels

Filter a funnel to a specific segment, or compare multiple segments side by side to see how conversion rates differ between groups.

  • To filter a funnel by segment, select Filter by and choose your segment.
  • To compare segments, select Compare, then choose By property or segment and select the segments you want to compare.

In Retention

Apply a segment to a retention analysis to measure how well a specific group of users returns to your product over time. When building a retention graph, select a segment under Define users to scope the analysis to that group. You can also use the group by function to break down retention across event attributes, such as device type or country.

Further reading

Additional helpful documentation, links, and articles: