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In mid-May 2026, it became known that Aeroflot became the main owner of the Russian contact center operator Direct Star. Previously, this company belonged to the French corporation Teleperformance SE.
According to Interfax, Teleperformance acquired a stake in Direct Star from PPE Group in 2006, at that time one of the largest providers of services in Russia in the field of direct marketing and sales of goods by mail (the group included, including the Ozone online store). Subsequently, the operator of contact centers was bought by the Russian LLC UK Direct Star, for which permission was obtained from the legal commission for control over foreign investments in the Russian Federation.
As part of the new transaction, Aeroflot acquired an 80 percent stake in UK Direct Star LLC. This organization was established in March 2025 by Russians Ekaterina Osina (originally owned by 99.9999%) and Tatyana Nikitina (0.0001%). The Management Company owns 100% in Direct Star LLC and 1% in Direct Business Settlement LLC (another 99% belongs to Direct Star LLC itself).
After the entry of Aeroflot into the structure of the Criminal Code, Osina's share decreased to about 20%. She continues to serve as CEO of the company. The main type of work "UK Direct Star" declared consulting on commercial activities and management. Among other areas are the management of financial markets, the activities of exchange intermediaries and exchange brokers making commodity futures and option transactions in exchange trading, as well as securities management activities. Authorized capital - 50 thousand rubles.
In turn, Direct Star LLC was established in 1999. The main profile is the activities of news agencies. The general director since 2014 has been Ekaterina Osina. According to the Rusprofile.ru resource, the company's staff has decreased from 4140 employees in 2020 to 1591 in 2025.[1]
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