Ice Cube Claims Adjuster

{
 "title": "Ice Cube Claims Adjuster",
 "rows": [
 {
 "field": "Abstract comedy",
 "label": "Genre"
 },
 {
 "field": "(link to BUTTER Music and Sound article, displayed as BUTTER Music and Sound)",
 "label": "Music by"
 },
 {
 "field": "\n* (link to AKQA article, displayed as AKQA)\n* (link to Fatal Farm article, displayed as Fatal Farm)\n* (link to Uncles Unlimited article, displayed as Uncles Unlimited)",
 "label": "Production companies"
 },
 {
 "field": "~60 seconds",
 "label": "Episode length"
 },
 {
 "field": "August 14-20, 2025",
 "label": "Aired on"
 }
 ],
 "invimages": [],
 "images": [
 "LarryEXE and Ice Cube.png"
 ]
}

Ice Cube Claims Adjuster is a series of videos promoting the release of the Claims Adjuster Add-On, starring the musician and actor Ice Cube. The series revolves around him working as tech support for various Minecraft players, helping with and/or insulting them for various preventable issues. Throughout each episode are various abstract, surrealist gags reliant on stylized special effects, along with a mutiny of puns and inside jokes.

Alongside the release of the videos, Minecraft social media accounts initiated a marketing campaign, where fans could get specialized replies by tweeting #CubeClaim and claiming to have an issue with their game. Within just the first day, 28 responses were carried out.^[5][6]

{
 "title": "Ice Cube Claims Adjuster",
 "rows": [
 {
 "field": "August 14, 2025",
 "label": "Date"
 }
 ],
 "invimages": [],
 "images": [
 "Ice Cube Claims Adjustor.mp4"
 ]
}

Ice Cube is introduced working in an insurance firm, explained by a singing narrator. As Sunny is blown up by a creeper, he smacks the side of a computer placed next to his keyboard. A fire transition leads to Ice Cube speaking directly to the viewer, introducing himself and confirming the jingle's claims about him. He promises to "insure your cubes," giving examples such as Noor riding a happy ghast or Makena gliding into lava. He implies sympathy towards the player for dying, before a skeleton, a chicken, and a window of himself crying appear.

Moving on, he promises that players who have lost items are entitled to earn back their property, which a caption asserts they can't. To get a settlement, they need to send Ice Cube a video with #CubeClaim. From there his chair gets propelled into the air by a stream of experience.

{
 "title": "Sleeping in the Nether",
 "rows": [
 {
 "field": "August 15, 2025",
 "label": "Date"
 }
 ],
 "invimages": [],
 "images": [
 "Sleeping in the Nether.mp4"
 ]
}

Ice Cube is standing on the border between a crimson forest and warped forest, while sounds of heavy metal screeching play. This segues to the intro, where Ice Cube drinks from a coffee mug over footage of piglin brutes killing Kai. Larry.exe proceeds to load the claim of the day, coming from a player who lost diamonds from an exploding bed in the Nether. Although appearing sympathetic, Ice Cube proceeds to scold the player, insisting the body doesn't need sleep and that it's an illusion.

Going over to a water cooler filled with coffee, he explicitly says that you shouldn't sleep, because he doesn't. The video begins glitching out, as he begins screaming and transforming into a demonic form in a recording booth. He then denies the claim, but as the outro plays, the corrupted visage of Ice Cube reappears.

{
 "title": "Going AFK",
 "rows": [
 {
 "field": "August 16, 2025",
 "label": "Date"
 }
 ],
 "invimages": [],
 "images": [
 "Going AFK.mp4"
 ]
}

Ice Cube screams keys from a keyboard, before Zuri kills Efe with a mace over the jingle, which Ice Cube takes delight in. With a voice command, Ice Cube summons Larry.exe, who shows him his claims folder. A player using Zuri says they went away from keyboard for "one second," and got killed by a phantom. Ice Cube says that this is an amateur move, revealing that he plays without ever leaving his keyboard, achieving this by typing with two boards, with their cables tied around his arms. As Larry speaks out garbled gibberish he types, Ice Cube appears in a glass box, and smashes its window open with the word Denied.

{
 "title": "Fell off a Happy Ghast",
 "rows": [
 {
 "field": "August 17, 2025",
 "label": "Date"
 }
 ],
 "invimages": [],
 "images": [
 "Fell off a Happy Ghast.mp4"
 ]
}

An ice block is dropped into a forest and onto Ice Cube's head, remarking in his head that it'll hurt in the morning. After the intro, Ice Cube does a reprise of the interaction with Larry from the prior video, except now they make a sarcastic remark. Larry.exe explains that a Noor fell off his happy ghast, "[forgetting] how gravity work!" Ice Cube chooses to teach him a lesson in how it does, pulling a lever that causes him to fall down into a hole, leading from a mountain, into a cave, into the Nether, into a warped forest, and then back to the Ice Cubicle. The lesson of this stunt is "don't mess with gravity," as Ice Cube proceeds to deny the report by breaking a table with a stamp.

{
 "title": "Dug Straight Down",
 "rows": [
 {
 "field": "August 18, 2025",
 "label": "Date"
 }
 ],
 "invimages": [],
 "images": [
 "Dug Straight Down.mp4"
 ]
}

Ice Cube beats down on a block of wood on the floor of his Ice Cubicle, attempting to reach out to Greg downstairs, which works. From there, Kai dies. Ice Cube reveals someone died in Minecraft, seemingly surprised, and pulls up the claim without Larry's help. A player is shown to have decided to dig straight down into dirt with a pickaxe, and unwittingly fell right into a lava lake. Ice Cube is quick to condemn this behavior, but explains that if he dug straight down, he would just land on a soft and secure man named Greg. Beating down on Larry's keyboard, several keys fall out, spelling denied.

{
 "title": "Creeper Attack",
 "rows": [
 {
 "field": "August 19, 2025",
 "label": "Date"
 }
 ],
 "invimages": [],
 "images": []
}

{
 "title": "Denied! Denied! Denied!",
 "rows": [
 {
 "field": "August 20, 2025",
 "label": "Date"
 }
 ],
 "invimages": [],
 "images": []
}

Director

Jeffrey Max^[7]

Director, Social & Influencer

Sean Flanery^[8]

Senior Social Lead

Anthony Toczek

Senior Manager, Licensing & Partnerships

Rebecca Miller

Senior Creative Director

John Yamamoto

Producer, Franchise Creative & Design

Ani Grey

Senior Art Lead

Joule Garvin

Group Creative Director

EB Davis

Associate Creative Director

Cam Giblin

Design Lead

Forrest Fain

Copywriter

Ted Masterson

Senior Motion Designer

Allan Langer

Executive Producer

Liz Jones

Thomas Martin

Executive Business Director

Ed Davis

Program Director

Grant Skalak

Senior Project Manager

Alex Clewell

Group Strategy Director

Adam Zeller

MD/EP

Dal Wolf

EP

Traci Carlson

Rich Peete

Producer

Melissa Morgan

DP

Mark Jeevaratnam

Art Direction

Chris Ahsley

Editor

Joe Stakun^[9]

Dan Colanduno^[10]

Post Producer

Joanie Arbogast

Assistant Editor

Evan Smith

Colorist

Bossi Baker

Music

BUTTER Music and Sound

CCO

Andrew Sherman

EP

Annick Mayer

ECD

Tim Kvasnosky

Sr Producer

Stone Irr

Associate Producer

Kriston Poindexter

Composer

Dan Zank

• When Sunny is blown up in the first video, if the viewer looks closely they will see creeper spawn eggs, implying Sunny spawned the creeper.
• In the background of the Ice Cubicle, a poster for Ice Cube's Truth to Power tour can be seen.^[13]
• Coincidentally, the videos coincided with the release of the film War of the Worlds, where Ice Cube also happened to play the main character. This caused some to assume the videos were a self parody.^[14][15]
• In Fell off a Happy Ghast, a form can be seen written in villager mumbles, referencing the Adjuster mob from the add-on.
• The series was created to appeal to nostalgia for infomercials shared between generations.^[16]

• In the opening of the fourth video, a TNT block can be seen with the side texture on top.

• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  

• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  
• 👁 Image
  

• Randy Peters Minecraft advertisements, a similar series of comedic ads